Secret Success Traits: What Best Logos From Across the Globe Have In Common

by Aini Clive Marketer

We all love acknowledging great logos. Yes, we do! Designing a logo is a very fun and exciting process; sometimes frustrating too. The end result can only be rewarding if you get it rightly designed from the professionals in the field. Coming straight to the point: what do best logos from across the globe have in common? They are simple, attractive, memorable, and versatile as they accurately represent their company’s core business philosophy and personality, right?

The design is a very subjective concept! The idea of a good design is perceived differently from person to person and that’s what makes it look stimulating and tempting. Something that looks beautiful and exciting to one person can sound completely unappealing and unattractive to another. Some people have special liking, preferences or inclinations towards different designs, colors, and topographies, which makes it pretty clear that people associate feelings and emotions with logo design. So it has to be carefully drawn to perfection for producing intended results.

What Are Some of Best Logos and What Makes Them Top-Of-The Mind

We are living in an era of a great marketing bubble where nothing remains consistent for a long time. A great logo design can address uncertain or fluctuating market conditions and has to perform a huge number of roles for creating a collective impact. And if that impact is good, then you can expect your business to flourish. For instance, make a realistic analysis of some of the best logos of big corporate giants like Nike, McDonald's, Apple, you would notice that they are simple, memorable, enduring, versatile and appropriate. We all would agree about this. But the further break in down, we would get insights to what actually makes them outstanding and outshining in the sea of logos. Here are 4 things that effective and successful logos have in common.

They're designed by a Professional Agency

Corporate giants can afford to spend tens of thousands of Riyals on hiring the expertise of professionals who can make their logo look effective and professional. That’s the secret ingredient to a successful logo design. Putting it together, a professional graphic designer has deep-rooted knowledge and insights into creating artistically pleasing logo designs that actually work for the businesses. The KSA based designers are becoming extremely popular these days since they are providing customers distinctive logo design solutions for multiple business needs.

They Work and Remain Effective across All Media

Best logos work equally well across media networks (print and digital) without losing their feel and essence. Today, multiple dynamic smartphone screens have created a challenging situation for designers but those who know the art and are capable enough can take care of the matter with ease and perfection.

They Standout

A logo has to reflect the brand’s personality and philosophy in ideal terms. It has to be instantly recognizable for a company to stand out in the market. The competition is getting fiercer and fiercer and those who cope-up with challenges, position themselves better in the market.

They Reflect Something Unique

Usually, a brand’s value and essence are built and established through its marketing collaterals. An audience should know what a brand is about and what it actually offers. Best logos stand and speak for the company and create an emotional link or association through strong visual impression.