Facts about SEO

If anyone claims that it is easy to get to the top of e.g. Google's organic search results and perhaps even a top ranking guarantee - so be very careful. Perhaps they use methods that Google does not accept - which may result in your site being completely removed from Google.

The fact is that search engine optimization (SEO) is hard work, but often a work that can easily pay off.

The key to getting to the top of Google is that the website is of high quality - and has relevant and elaborate content. Therefore, the first point in the work is to look at the content and structure of the existing website. Here, Effektiv-marketing.dk can either come up with concrete improvement proposals - or offer to carry out the improvements.

Another important point is to get links (linkbuilding) to your website. A link to your website is to be considered a voice on your site. Therefore, all direct links in the accounts count. However, it is not useful to link to one another, as this will give a zero result. At Effektiv-marketing.dk we help this on the way by creating 10 to 20 different links from relevant pages. The most optimal here is to build links (link building) over time. Typically, creating 5 to 10 links a week will give the best results.

Another important point is regularly updating the website. An update (preferably a new page) per. week is optimal and will give the best result, but an absolute minimum is once per week. md. It can e.g. be a new case, a new product - or just "thoughts from the director". Effektiv-marketing.dk can advise on this - or enter fully or partially in the webmaster role, thus ensuring continuous updating of the website.

Search engine optimization is not a "quick fix" - but a long-term strategy that will bear fruit approx. 3 to 6 months after commissioning.

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