Expand your online florist store by creating a premium flower delivery app

Flowers have a language of their own and if you are a florist, you must have mastered the art of communicating with them. The flowers and bouquets from your store are probably making the important days even more special for many people.

But, did you know, that you can increase your presence, reach even more people and grow your revenue just by making a small change to your business. All you need, is to turn your Shopify store into app with AppMySite.

This little addition can work wonders for your business and make success taste even better. In this article we will unveil some unparallel benefits of getting an app for your store. Besides, we will also tell you how you can build a great app on a shoe string budget and launch it. Stay tuned…

MCommerce is the future

There is ample data to prove that mobile is the future of eCommerce. It is great if you have set up a Shopify store for your flower and gifts shop. But, turning the website into an app can further leverage your business potential in many ways.

We can say that mobile app is a must have for any business, big or small, owing to the following factors discussed below:

• The number of mobile phone users has crossed the three billion mark

• 85% of consumers prefer shopping on mobile apps over mobile websites

• People spend more time and money when buying or selling on apps 

• The app usage sessions and repeat sale averages are higher on apps

• Millennials love shopping on apps and they are the biggest online shoppers

• Apps boost long-term and more loyal customer engagements than websites

• Integration of AI and other smart features is making apps more viable

• Marketing endeavours get more attention and response on mobile apps

Top 5 reasons that make it a smart investment

The global gifting market is estimated to cross the $475 billion mark by 2024. Buying and selling flowers constitute a huge part of the gifting industry, and of the market in general. Hence, it is the most crucial and the best time to make an investment in mobile apps.

The following reasons strengthen our belief further in this fact. Explore it for yourself:

Apps can help you go Glocal

Glocalization is a trending term amongst marketers these days. It signifies the process of globalising endeavours of local businesses. Google describes it as “the practice of conducting business according to both local and global considerations.” If you wish to branch out are mark your presence in places beyond your locality, apps can play an instrumental role in it. Build an app for your flower shop and enter the global market with ease. 

Customers prefer the ease of mobility

As the world is getting smaller and lives are getting busier, less people want to go out and shop. Instead of ransacking stores, people are shopping even for essential commodities on mobile apps. It is imparting them with the ease of shopping remotely, sometimes even in offline mode. Therefore, an app that ensures ease and convenience can make you a ‘big deal’ amongst your consumers and help you stay ahead of your competitors. 

Revenue grows in leaps & bounds

As your outreach capabilities increase, and people start shopping more with you on your app, the revenue also increases. It is proven and established that mobile apps can skyrocket a business and boost conversions in huge numbers. You can also send push notifications and other marketing messages on mobile app. It will grab more attention and attract more eyeballs as apps have a more prominent presence on your users’ phones. 

Better aesthetics enhance the appeal

Aesthetics and visuals play a great role when it comes to compelling people to buy flowers online. A fully-functional and highly responsive app, when laced with a frictionless interface, can prompt your users to shop for the pretty arrangements. Creating a high performing app with appealing design and layout can allure people to shop more. All you need, is a pretty ensemble of beautiful products and their attractive pictures on app display. 

Mobile app helps carve a brand niche

Mobile apps can help you in creating a niche market and ensure brand recognition. You can also create a network with partner retailers and pair with bakery and gift shop owners. The retailers in your network can redirect consumers to each other’s stores as people often shop for these things collectively. You can also allow integration of social media pages and build a list of dedicated followers that also comprises of your consumer base.

Features that will make the app desirable

Your app should offer an end-to-end solution and be a complete flower store in itself. In order to achieve this feat, you will need to ensure that you offer unmatched functionalities and viable features to your consumers.

Features worth consideration and integration are:

• Simplified user on-boarding: A complex signup process can lead to immediate abandonment of the app. Ensure simple user-onboarding or registration process and offer multiple sign-up options like Email, Google and Facebook. This will promote more people to sign up for your app and make purchases from it. 

• Smooth & layered navigation: Bouquets, wreaths, arrangements, whatever your customers are looking for, should be available at their fingertips. Enable layered navigation and design pages and screens that are easy on the senses. Think from the users’ point of view and then design the icon, categories, menu, buttons, pages and screens accordingly.

• Seamless payment & checkout: Make the checkout process smooth and easy if you want to change your consumer engagements into conversions. Allow people to add multiple products in their cart, view invoice and apply discounts, all at a go. Make payments easier by allowing multiple modes and options to ensure maximum tractions. 

• Marketing and communication: Interact with your consumers on a regular basis and curate offers for them. Avail the in-app marketing and publicity techniques like push notifications, social media promotions, chat features, and more. Keep strengthening your marketing and communication channel and stay in regular touch with your costumers. 

Proceed with a smart sales strategy 

Birthdays, marriage anniversaries or house warming parties, whatever the occasion is, your products know how to rise to it. However, if you want your products to reach places and your revenue to touch skies, you must proceed with a smart strategy.

Ditch the traditional methods of app building that made you sweat, both physically and financially. Utilize the resources at your disposal wisely. Create app instantly with AppMySite Shopify mobile app builder without coding, in a more convenient and affordable manner. 

Sign up for the platform to design & customize your app and adorn it with fascinating features. Make it buyer-friendly and help people get what they are looking for by integrating the features discussed above. Do not forget to preview the app before you proceed to publish it on Google Play Store &/or Apple App Store.

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Created on Mar 30th 2020 07:31. Viewed 442 times.

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