Do I Need a Website? Or Is Social Media Enough?

by The Social Media Growth Media Growth

As social media channels continue to become more sophisticated with how you are able to present your business, they are starting to ask, do we need a website also? Specifically, since more social media channels are developing into e-commerce and sales channels.

 

The answer is a bit divided. It really depends on your focus and overall marketing budget.

 

Do I need a website? The Benefits of a Website

Having a website still shows a sign of professionalism for your business. It helps with credibility and building trust with your clients. It also allows you to have total control over the site's structure, design, content, and functions. You are free to do as you wish and you own the domain, and permanent online address.

Websites also have more flexibility in the features they offer because of your needs. For example, you can incorporate lead generation through landing pages. Also, e-commerce functionality for your products, content marketing for thought leadership, and so on. As you scale your business, these features can be expanded upon because of wholesale functionality for your e-commerce business.

In addition, a slew of tools can be used to track how visitors travel through your site. They can also be used to determine where visitors bounce out and even to create digital heat maps that show the most popular parts of your site. These insights help provide the information needed to make improvements and enhancements to the user experience.

 

Benefits of Social Media

It's much simpler to implement and free to sign up for. There are, of course, some subscription services and advertising spending to consider, but day-one usage is typically free. On top of that, you'll have a wider reach through these social media platforms. This is because they already have a huge user base that your business can access, and through their advertising and features, you're able to directly engage with the consumer. This helps build up those relationships and take them to the next level.

You can grow a digital community online, where every time you post, comment or share something new, your audience is waiting and will see it. In addition, since it's a centralized platform, your user base will go online more often to get updates on the latest information and trends out there.

You can target your core demographic and audience that share similar interests and behaviors concerning your brand. This helps you start off with a large 'lead' list and easily narrow it down to those users most likely to use your product or service.

Some considerations to take with you when you're asking "Do I need a website?"

It depends on what your focus is going to be. If you're just beginning and want to see what the market feels like regarding your idea, brand, product, or service, social media can help you see what type of interest it is.

It also can make sense when budgets are tight, and you don't have the expertise to develop your website entirely from the ground up. As long as you're more concentrated on outreach versus control as well as layout, then social media platforms can make excellent replacements for having a site, and also you'll be able to still actively expand and manage your community from there.

 

In addition, you can add ancillary services on your social media pages to help provide a link for people to email you, message you, or even purchase your products. Social media continues to expand as a business hub, which has raised the question of the need for websites.

 

In the end

Regardless, you'll eventually want to have a website because it's still your main professional site and shows that you're serious about growing your business, brand, and services. It may seem right to start with your social media, but eventually, just having a template website with business contact information and a place to hold links can go a long way in whatever industry you may be in.

However, it's less about the website versus social media, as it's more about how to gain traffic. With a website, you're looking at the entire internet, including social media channels, to get those eyes on your site. You can also gain a total reach in terms of the entire internet. But it can also take some time to get people even find your one site out of many online options. With social media, you already have that user base ready to find you and engage with your brand even further.

 

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Created on Feb 7th 2023 06:40. Viewed 85 times.

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