Discover the top five ways to get valuable reviews for your app

Creating an app from the website is the first step in the app development process. From launching it to the relevant app stores to promoting it for increasing app downloads, everything should be defined and clear in the other phase of app development.

With this in mind, you need to optimize your app for the ultimate user experience. The best bet is to get feedback and make improvements to increase app downloads steadily. For those of you who need to turn their mobile app failure into success, need some guidance for the app review process.

In this post, we will explain to you why reviewing your app is important and discuss some proven methods that will help you get valuable feedback. Read on:

Why does your mobile app need to be reviewed?

Not every app is perfect. There is always room for improvement. However, if you are not striving to make those improvements, the quality of your app will only suffer. 

Your app must be a hit if you are getting plenty of downloads. But, about 24% of app users abandon apps after using it just once.

It happens because of many reasons:

- bugs or glitches

- loading time 

- the app crashes

- the app design elements 

These issues make it likely that people will stop using your app and won’t even rate and review it on the app stores. 

To get your app ranked in the app store, you need to understand the science behind app store optimization.

App ratings and reviews make sure that the app is performing at its peak. 

Top five ways to get valuable reviews for the app

Now that you know why reviewing your mobile app is important, it’s time to understand the five ways that can help you get valuable reviews for your app. 

While there are lots of different options and methods, we have listed out the top five ways to review your app. Here they are:

1. Use social media channels

People usually use social media as a platform to market and promote their apps. It is also a valuable tool to get feedback on your app. 

Nearly millions of users across all social media channels are active. There are possibilities that your app users have a presence on at least one of these platforms.

Staying active and engaged in social media will help you keep a tab on your users. Create an environment where your followers know that you welcome feedback.

Create polls on Facebook, Twitter to get valuable feedback about your app. Add content to your Instagram story to keep your followers engaged. Stream live videos on your social channels to interact with your audience in real-time.

Remember that you always need to respond to comments and direct messages. This will help you get a better understanding of the user experience.

2. Reach out to other people within the mobile app industry

Do not hesitate when you ask your peers for advice. 

You have made meaningful relationships throughout the development process. Shoot them an email to review your app. Anybody in the same technology industry will be helpful. These people help you out with certain things that other people cannot.

You can even ask a friend or family member to review your app. But that’s not as effective as others. The average individual may give you reviews by considering that the app runs smoothly. On the other hand, someone with a technical background can pick out more flaws in your app.

If you are not sure who you should ask for reviews, consider joining online communities. Discussing your app on forums is a great way to get feedback from a group of experts.

3. Encourage in-app reviews

Your contact information should not be a mystery for users if you want them to talk about you. Assure that it is easy for people to communicate with you and that you provide multiple options for feedback.

While you are using social media platforms to conduct surveys to get feedback, you can even take the same approach directly in your app as well.

In-app surveys are an excellent way to monitor your performance. However, these surveys should be friendly and easy for users to respond to.

Users generally do not go out of their way to give you feedback. Therefore, you need to ask for it. For example, you can consider having a pop up with a survey when users open up your app. 

This strategy, however, should be performed periodically. If you send a pop up every time a user opens the app, users will get annoyed and possibly won’t open it again.

4. Use your website to facilitate discussions through forums

Welcome your users' feedback on your website, as well.

Designing a specific page or section for users to communicate with you is another great way to establish a connection with your app users and keep them engaged.

Your users can create an account with their real name or username or can stay anonymous to drop feedback on your app.

Moreover, if you do not want your users’ comments to be viewed by the public, you can create a submission box where users can contact you directly. Assure you ask for their contact information as it helps you to reply them back to resolve any issues they might be having. If, however, their comments are positive, you should still reply and thank them for their feedback.

5. Ask focus groups and beta testers

You can ask focus groups to give your app feedback. 

Although many app builders see it as a much more expensive method, there are a lot of ways to do it for free or at the very least cost. For example, you can reach out to local college students to participate in your focus groups by offering them a small gift card to a local coffee, or more.

You can even use beta testing platforms to review your app. These platforms will help you get feedback through reports and analytics. 

How to handle your feedback

Get organized when you are getting feedback from multiple sources. 

Analyze all the information to separate the users’ responses into common issues, compliments, or suggestions.

You cannot make changes to the whole app only because one user suggested something. However, if half of the users provide feedback on a common issue, then only it will be in your best interest to consider making that change. 

Make changes on time, but do not rush. Additionally, do not even wait a year to apply the new changes.

If you are getting negative feedback, do not get discouraged, consider it a constructive criticism because these comments will ultimately make your app better. 

Conclusion

If you want to make your app successful, you need to have reviews regularly.

Your app reviews help you figure out if you are doing well and areas where your app needs improvement.

Using social media channels helps you connect with your users and ask for their feedback.

Reach out to people with whom you are connected within the industry. You can even join online communities for advice.

Encourage in-app ratings and reviews by ensuring that you are not annoying your users.

You can even set up a section of your website for feedback. Using beta testers and focus groups help you get detailed responses to your app’s performance.

By analysing this data, you can make the necessary changes to your app.

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Created on Mar 3rd 2020 01:14. Viewed 381 times.

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