Digital Marketing Trends for this 2023

by Siya Tech Digital Marketer

Digital Marketing Trends for this 2023

If you had been told in 2019 that 2020 would drastically change the consumption habits of shoppers and how businesses operate, you surely would not believe it. Thus affecting many businesses that fell behind in their marketing strategy.

This 2023 is no exception, marketing trends continue to change, I am going to mention the main trends for this year 2023.

Automation in digital advertising

Artificial intelligence (AI) plays a critical role in automating smart campaigns. If you have already carried out digital campaigns, you know that in many cases the best option is to segment the public manually. You yourself choosing ages, interests, gender, demographic data...

However, for this 2023 the Meta algorithm (Facebook) through artificial intelligence can segment your target audience even better than a digital advertising professional. Which makes it easier for your campaigns to reach their ideal target audience, thus achieving a more effective investment in digital advertising.

Advertising that is not perceived as advertising

More and more people hate intrusive advertising, especially in digital media. This is nothing new, even many companies work so that their marketing campaigns or promotion of their services is perceived as little as possible to advertising.

More and more users are blocking intrusive advertising from the digital media they use. For this reason, brands must look for new ways to make their message reach the target audience in 2023. Adding value to their audience continues to be one of the best alternatives to convince before offering your services.

Marketing trends by format, content and devices

The vertical format is the trend

The vertical format in the content is here to stay. There are more and more platforms that adapt the vertical format in the content. Without a doubt, platforms like Tik Tok have played a fundamental role in the way we consume content on the internet.

By 2023, mobile marketing will continue to be an indispensable tool for marketing professionals. The number of users who connect to the Internet from mobile devices is increasing, 58.26% connect from mobile devices, which means that marketing focused on smartphones will continue to be a key tool to reach consumers.

Video consolidates as the preferred format

Video marketing is the best way to convey your ideas to end customers. Users prefer short videos, in formats such as Tik Tok, YouTube short or Instagram Reels... By 2023, these platforms are expected to increase the duration. Also check Facebook Reel Download

90% of people watch videos on YouTube, 51% watch videos on Instagram and 38% on Facebook. 74% of companies say that videos are the most engaging on social media. 56% of companies post up to 5 videos on social media each month, 30% post more. The video will position itself as one of the great trends in content marketing for the coming years.

Content Marketing Trends for 2023

In past years, content has been the king in digital marketing trends, inbound marketing or content marketing is the most effective strategy to attract customers. Accompanied by a sales funnel that offers value.

I am going to mention some trends in which content marketing is for this 2023:

Automation of digital marketing processes

Chatbots that assist as humans

It is estimated that by 2023 robot-assisted chat rooms will have much more humane treatment of customer service. This with the help of artificial intelligence and machine learning.

Imagine being able to respond to the dozens of requests from your customers by users interested in your products or services through your website or social networks. At any time of the day and all this assisted by a robot, saving time and money for the attending staff. This is nothing new, but by 2023 it is estimated that it will be an indispensable tool for marketing.

Google Analytics 4 the new era of metrics

It is a new and improved version of the well-known Universal Analytics or UA. It will arrive on June 1, 2023 and the goal is to replace its predecessor Universal Analytics. As a consequence, it will bring many improvements in the analysis of web metrics.

The focus is to enable the collection of data from websites and apps to better understand the customer journey. Also, and to be much more efficient, it stores information based on events and not on sessions. According to Google.

Marketing trends in social networks and e-commerce 2023

Social networks are one of the most common means where users find out about the products they want to buy. Positioning them as the number one digital medium to reach potential customers, marketing for social networks is growing more and more.

A few years ago, social networks like Instagram have been working on being able to sell products from the platform, with the ability to make payments without going to an external page. This test has only been available for a few countries, but it is estimated that by 2023 it will be fully adapted, with so-called shoppable posts, built with image or video.

This type of publication has two objectives: Redirect the user to the e-commerce, where they can make the purchase, or make the purchase in an integrated way, on the same platform, a possibility offered by Facebook or Instagram and which manages to radically shorten the funnel of sales.

Tiktok, a great medium for digital marketing in 2023

Tiktok has increasingly taken more ground in the attention of young people on social networks. Thus making it the social network of the moment, its more than 1000 million active users make it a point of view for companies that want to bring their services to a younger audience.

Among its great promises for 2023 are:

·         Consolidation of your advertising services: TikTok for Business.

·         TikTok Creator Marketplace: it consists of a site specially designed so that brands and influencers can connect to reach agreements with each other.

·         Other creator monetization methods: TikTok has a live streaming feature called Go Live, which can be used by creators with more than 1,000 followers.

·         TikTok shopping: At the end of October 2020, TikTok announced a global collaboration with the online store platform Shopify. The agreement allows Shopify users to use TikTok to promote their products. By 2023 it is estimated that it will be a consolidated function.

Conclution

In conclusion; for this 2023 there are many growth opportunities for your business in the digital area. Undoubtedly, artificial intelligence (AI) has been one of those responsible for the development of marketing, so it is fertile ground that promises much progress.

It is worth spending time researching and knowing how to manipulate these technologies in favor of our businesses and projects. Our goal as a digital marketing agency (mixser agency) is for you to stay abreast of new trends and apply them intelligently.

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Created on Jan 16th 2023 04:08. Viewed 172 times.

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