Digital Marketing Trends for 2023

by Siya Tech Digital Marketer

Digital Marketing Trends in 2023

A new year is coming and with it, new challenges. We know that our industry is one of the most changing. In fact, we could characterize it as Zygmunt Bauman's modernity: liquid. It slips from our hands, transforms at a dizzying pace. There are always new tools to learn to use, new platforms, dynamics, algorithms. But do not be discouraged, just a little intelligence and will to live up to it and win.

So let's break down some of the trends that are projected for this 2023, so you can prepare in the best way.

SEO

GTP-4: explain it to me easily

This is one of the most discussed trends for the coming year. GPT-4 (Generative Pre-Trained Transformer 4) is a tool developed by OpenAI, an artificial intelligence research organization. This tool is programmed to understand and generate natural language through the content available on the Internet. Due to its enormous efficiency, it is already being used to automate many manual digital marketing processes, not only in content writing.

The GTP-4 is very useful for generating answers to specific questions such as “what is a CRM?”, summarizing articles and long texts, and translating hundreds of languages ​​with great precision, but it is also very effective for generating codes and helping to solve problems. technical problems that can take programmers days in a matter of seconds.

Because of this, some believe that GTP-4 will completely change digital marketing, especially SEO , eliminating the need for millions of jobs. Others argue that it will worsen SEO and the reliability of the results since the GPT-4 does not cite sources: the fact that the content is uploaded to the Internet does not mean that it is true. As sophisticated as the tool is, discernment is not that easy to program and runs the risk of deepening the misinformation that already abounds in our era of fake news and Tik Tok as the new youth search engine.  Also check Descargar Videos De Pinterest

We are already seeing younger generations lose the ability to search for information: they ask their question on Google and only read the preview of the answer, they don't even enter the site, where they could find that two paragraphs later what they were saying is belied. just read

On the other hand, the texts that the GPT-4 writes are very well written, but they are not very… interesting? Let's say that if we need to write an article on “How to configure Google Analytics” , the GPT-4 could be useful to us because the tool can write that text quite accurately and in less time. Now, if we want to know what you think about the Elon Musk-Twitter controversy, it will not be very enlightening.

For this reason, the conclusion reached by Freddy Vega, CEO of Platzi , is that GPT-4 is not going to eliminate all digital marketing jobs, but it will eliminate the easiest ones: those that, essentially, can be done by a machine. Needless to say, they are not all, not even the majority. So rest assured, your job is not necessarily in danger and, in fact, if you learn to use these tools well, they can save you hours of work or help you optimize processes.

Social media

The metaverse: the great unknown

The aforementioned metaverse will continue to grow. How? We haven't the slightest idea. And if we tell you, we lie to you. What we do know is that development of the technologies necessary to drive the metaverse forward is slow. With billions invested so far this year, there are few results in sight. But from now on we must remain alert to Mr. Zuckerberg's investments. And it's likely that some of the biggest brands will jump on this trend and continue to add to the mega hype it's getting, like Nike, which just bought a virtual shoe company that makes NFTs and sneakers “for the metaverse”

Tik Tok: the child prodigy of social networks

In recent years, Tik Tok has not stopped growing and, against all odds, it has become one of the most important players in social networks. And it is that Tik Tok not only houses the playful videos of eleven-year-old girls, it also became a crucial platform for brands since it greatly improved their targeting options for advertising. Also check Descargar videos de Facebook

69% of marketers agree that social media advertising was the area that got the highest ROI in 2022. And Tik Tok was one of the platforms that led the way in this. So many brands are likely to increase their investment in Tik Tok by 2023.

UX: User experience

Hybrid chatbots: everything, everywhere, at the same time

Chatbots have been around for a long time and have brought enormous benefits to companies, whether big or small. Thanks to chatbots, large companies can deal with their large number of queries and save time with automated responses. Small companies, although they do not necessarily have the same volume of inquiries, have surely often received messages outside office hours and have lost sales or contracting opportunities for not responding promptly. In this age of immediacy, the ability to be available at all hours is highly valued and chatbots can help us so that we do not have to slave next to a keyboard.

Today, hybrid chatbots take this technology a step further by combining today's decision-making architecture with natural language processing. This means that not only can they answer questions according to a series of pre-established stages, but thanks to the use of Machine Learning, they can lead the conversation more naturally. Additionally, hybrid chatbots offer the option to divert the conversation to a human when the question cannot be answered automatically. This, of course, requires that we have a customer support team available around the clock. But chatbots allow us to optimize the time of the human team, which can be dedicated to more complex assistance tasks.Everything comes together so that we can offer a more complete service to potential clients .

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Created on Dec 26th 2022 09:59. Viewed 182 times.

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