Digital Marketing Trends In 2023

by Siya Tech Digital Marketer

Digital Marketing Trends In 2023

I am going to share with you these digital marketing trends according to a study carried out by the IAB of Spain, I recommend that you download the complete document totally free, at the end of the post I will leave you the link so that you can download it and see it more quietly.

DIGITAL AUDIO

Let's go with the first of the trends, and it is digital audio. voice strategies, all audio strategies, as you can see are constantly growing, if you were listening to this blog article on the podcast, it would be a clear demonstration that everything that has to do with voice is in increasing demand and increasing supply, where each time more brands are also looking for how to use audio content to support their brand, to reach their consumers, as a sales weapon, in fact you surely listen to podcasts with some frequency, and it is possible that in many of them you are beginning to find advertising, or brands that sponsor these podcasts, what happened in the past with videos on YouTube is beginning to happen with podcasts, because more and more users are consuming podcasts, therefore we have a powerful communication marketing tool , sales,advertising on this channel, which brands are taking advantage of.

Well, imagine the same thing in your podcast, this is already happening, what remains is for it to open massively, therefore everything that has to do with audio content, content with voice, is one of the great trends in the world of marketing digital, so here consider what audio content strategy, what audio strategies, are you following in your company, and I want to make it clear that these trends that I am going to talk about are applicable to companies of all kinds, I do not want you to think that this is only for large companies, everything I'm telling you, everything I'm going to share is for an entrepreneur, for a person who is their own brand, a freelancer can use it, what's more, you should start using it right away .

BRANDED CONTENT

The second trend is Branded Content , nothing new, that is, something that has been going on for a long time, branded content, but this Branded Content is consolidating in digital events given the current situation.

This branded content used to occur much more in physical events, face-to-face events, but today we are finding it in digital events, also all the content boom, we can say a remix of content, for example the Instagram Reels that are growing a lot, or channels such as TikTok , and of course in the consolidation of the multi-format. Also check Descargar videos de Facebook

If it is happening to you or the numbers are telling you, that digital marketing is working worse and worse or you are getting worse results, you are selling less, your customer acquisition cost is higher, and it is probably because you are not implementing a strategy of correct omnichannel marketing, because it is where we have to work, in how we are able to integrate different channels, different messages, different formats, to accompany that user from the moment they know us, until they buy from us and make the percentage of conversions, that is, sales, is greater than what we have.

DATA

Third trend, the data.

The data, and here we have a growing problem, which is related to the issue of data privacy, and this is going to happen in a greater way, this problem is going to grow, right now we are seeing how we have data fragmentation.

Approximately 15% of the users who enter your website do not accept the cookies policy, and depending on the websites they have up to 40%, so when they do not accept the cookies policies we have data fragmentation, that is, we do not know that user where it came from, we don't know that you have visited our website, and if you buy or contact us, we don't know anything about it, we don't have traceability to be able to say “wow! this user met us through Instagram, from there he went to our website, from our website, he visited our online store and there he bought from us ”. Because that's where we understand the customer.

Well, this fragmentation of data, this lack of data is somewhat increasing, therefore the trend is going to be for deep learning processes, what is called Deep Learning, with artificial intelligence, with the data we have, which will happen every time. to be less, to be able to predict, to understand, to extrapolate behaviors, this may sound like science fiction, I insist that it may sound for large companies, this is absolutely for everyone, in fact I have already commented on it in other articles, Google Analytics 4 is geared toward this, so if you don't already have Google Analytics 4 code installeddo it as soon as possible, because what it will allow you is to start now, to collect data so that you can use it in the future, so now it is very important, especially in the data part, to have your own data.

I always like to say that data is the gold or oil of the digital world, and thus the most valuable thing a business can have is data, customer data, knowledge data, therefore, worry about create that strategy for capturing, storing and translating that data into knowledge for your business.

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Created on Dec 24th 2022 03:01. Viewed 181 times.

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