Different Advantages of Using Metal Eyelets in Sports Footwear

by Bianca Rodriguez Content Creator

The sports footwear industry is currently booming as so many different manufacturers have recently ventured into the market. This market space is flourishing as manufacturers that have managed to design aesthetic sports shoes have made huge killings. There are actually many different startups that have quadrupled their sales simply by designing and manufacturing aesthetic sports shoes, which are agile and light. Designing a sports shoe is not an easy task and, in most cases, takes years of experience and trial and error to perfect.

However, now it seems companies have access to huge investments through venture capitalists and investment firms. This has created an incubator for new businesses and has helped increase the market variation by a substantial margin. Now with the right design, right materials and right team, anything is possible. Startups can even strategically align with renowned companies to further improve the quality and appearance of their shoes. This is exactly why so many brands have started using metal eyelets in their shoes, as this is helping them increase sales and brand value.

Top benefits of using Metal Eyelets

These eyelets can easily be procured from high-end brands such as KORTONS and can really change your final product from many different aspects. Here’s a list of benefits that these metal eyelets are providing to sports footwear manufacturers.

Ø High-end metal eyelets can easily and quickly be applied to the upper

Ø You can use both hand presses and pneumatic machines to apply the product

Ø These eyelets ensure that laces are tied in a sturdy and safe manner

Ø Reduce the chances of laces opening due to the shoelace hole deforming or fraying.

Ø If you choose a renowned brand such as KORTONS you can customize each eyelet

Ø These eyelets are manufactured in many different colors and designs

Ø The metal aesthetic of these eyelets adds a unique touch to the shoes

Ø Shoelace holes which are protected with metal eyelets have higher life expectancies

Ø These products improve the overall durability of the shoes and their laces

Other Tips to Improve Brand Recognition

Since the competition in this market space is incredibly high, small businesses will need to find an array of different ways to increase brand recognition. Including renowned eyelets will improve your product quality and face value, but you will need to focus on other aspects in order to drive in sales.

Even if you have the best product in the market, it can easily fail if you do not use the right channels to market and distribute your products. One of the key factors of success in the footwear industry is creating products that enunciate the culture of the brand and establish itself as a separate entity. Small businesses will first have to focus on their product quality and face value. The next step is investing heavily in the right marketing channels.

Social media has been a game-changer for footwear brands as these platforms are providing businesses with the unique opportunity of marketing their products directly to the intended audience. So if your brand focuses on teenage basketball shoes, these platforms will streamline their data to market your shoes to people who have a higher probability of buying such shoes.

At the end of the day, your brand will need to stand out and this can only be possible by developing a brand identity that differentiates your brand from the rest of the pack. Focus on the quality of your shoes and market them accordingly, within no time, your brand will flourish.