Could The Rise Of “Thermal Tourism” Help Make Sotogrande Property

by Liz Seyi Digital marketing manager

It’s a subject that great numbers of people across Europe this year have wished they didn’t need to worry about: energy bills, which have become scarily high as of late.

Conversations about the pressures exerted on household budgets by such high energy costs have been reignited by the onset of December. In the UK, for instance, “Arctic” conditions have been reported, with many families consequently feeling the need to put up their thermostats – a decision that could mean them spending as much as £10 a day on energy.

It should be no surprise, then, that many people around the continent have been intensifying their efforts to look for cheaper ways to stay warm. And some of those people seem to have come to the conclusion that they could simply… move to where the warmth already is.

Yes, we have arrived at the era of the “energy nomad”

It might have seemed a crazy way to think just a year or so ago, but it appears that a lot of people really are now thinking of spending more of their time in hotter parts of Europe, specifically as a way of avoiding hefty energy bills in colder spots like the UK.

According to The Independent, it was in September when the phenomenon of “thermal tourism” began to become apparent. That was when a travel agent launched a campaign called “The Heat is On”, encouraging travellers to enjoy longer-stay holidays this winter away from the chilly UK.

And if someone is looking to spend more time in hotter climes, what could be better than renting or buying Sotogrande property, given the fabulously consistent sun on this part of the Costa del Sol?

Indeed, even the coolest month of the year in Sotogrande – January – sees average maximum temperatures of 16 degrees C, or 61 degrees F, with the average annual maximum temperature in this highly exclusive residential development being 22 degrees C (72 degrees F). The hottest months, July and August, can see temperatures hovering at about 28 degrees C (82 degrees F).

Plus, in the post-COVID-19 world, there has never been a greater tendency for people to work remotely and from home, rather than necessarily basing themselves in an office. This means that someone might not need to have their home in or close to a city any longer, in order to enjoy a fruitful career – potentially opening up Sotogrande property as an option for them.

Now, then, could be the time to snap up attractive Sotogrande property

You can probably begin to see from the above factors why “energy nomadism” is becoming a strategy for living that more and more people are seriously considering.

You might be one of those people yourself, or you may like the idea of purchasing Sotogrande property to rent out to today’s “nomads” who might appreciate the flexibility this brings.

Whatever a given person’s situation, preferences and needs may be, Sotogrande property is set to remain a “hot ticket” throughout 2023 – and here at BM Sotogrande, we can help make the dream a reality for you when you contact us by phone or email.