Corporate Video Trends You Need to follow in 2019
by Aashish Bhatnagar Video ProductionOnline video
production has been on a boom since a decade. It has become a means of
communication and a unique way to spread your message. According to a research,
video will drive 80% of the internet traffic in 2020. Video is on a rise and
will dominate the internet.
There has been a
rise in corporate
video production houses in Delhi NCR and other parts of the country.
Corporate video production has taken a new shape, and this is the reason why
corporate film makers in Delhi are gaining popularity. The video production
industry has experienced some great innovations. Just imagine how far we all
have come from watching digital video discs, recorded taps, movies to things
like Blu-Ray videos and online streaming.
Keeping an eye
on media innovations and visual technologies that will shape the coming future
has become equally important. Every production house in Delhi or other
part of the country must stay updated with the latest trends in corporate
video production sphere. Check out some of the latest trends that corporate
film production houses should be excited about in 2019.
Distribution of Corporate
Videos on Social Media Platforms
If you want to
promote your business, you need to be on social media. Corporate video
production companies have truly realized the power of social media and have
already started promoting their business videos on these platforms to gain
traction and reach maximum audience.
All the popular
social media platforms like Facebook, YouTube, Twitter, Instagram, and others
support video distribution options. These social channels can create a strong
brand identity for businesses and help them stay connected with their prospects
or customers directly.
360 Degree Videos have Become
Necessity
A number of corporate
video production agencies in India and other nations of the world have
started using the 360-degree video graphics. Moreover, they have allowed the
viewers to consume that video content using cost-effective peripherals such as
Google Cardboard.
The production
houses for corporates are embracing what 360-degree videos can offer to them in
different forms. For example – The immersive qualities of a 360-degree video
can offer an employee a complete overview about the business and his/her role
in the organization without the need of arranging a meeting.
Businesses
offering travel and tour services can offer the potential travelers a chance to
look around the places they are going to visit and check the benefits related
to the trip.
Aerial Photography Using Drones
The video crews
have taken new steps to revolutionize the video photography by utilizing the
capabilities of drones to capture visually stunning footage and delight the
corporate clients. Organizations can easily showcase multiple properties using
the drones and accomplish their business goals.
This is one of
the reasons why video producers who earlier avoided aerial photography are now
heavily investing in drones to offer aerial footage to their clients. This has
also helped them expand their horizons to real estate, automotive and
educational industries.
Video Snippets can Enhance the Way you Present your
Business
Short but
engaging videos can attract even larger customer base than the full-length
videos. Corporates need to tailor some valuable video content for their
prospects or customers without any extra information and showcase the video
content through a meaningful and engaging short video.
According to a
study, people can spare time to watch video snippets ranging from 20 seconds to
a minute over social media platforms.
Rise in Projection Mapping
Businesses
heavily rely on tradeshows, festivals and expos to reach their potential
customers. They embrace corporate video content to market themselves in these
events. Projection mapping is one of the latest trends entering into the
corporate video production industry.
Businesses are
looking for a big splash in these events and for this, they involve projecting
3D images on a flat surface to provide an immersive live viewing experience.
Projection mapping is the newest milestone achieved in the evolution of
corporate video.
Explainer Videos are the New Gold
The explainer
video will remain the most popular visual presentation format for the
enterprises. These videos make use of motion graphics, 2D or 3D animation to
bring real time effects. Creating explainer
videos not only bring credibility to businesses, but also help in building
a solid online presence. Such types of videos give a better visual
representation to the people having a visual influence on them.
The Bottom Line
The modern-day
companies need to have an unparalleled strategy to reach their audience base.
Small businesses and newly launched startups are pushing the videos directly
into the social media platforms using their smartphones. But to remain truly
distinctive, businesses must invest in professional and polished videos and
should keep the pace with latest corporate video production trends. Else, they
might find themselves lost in the noise just like many other businesses.
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Created on Aug 12th 2019 01:57. Viewed 374 times.