5 Awesome Tips to Create Visually-Appealing Corporate Videos
by Aashish Bhatnagar Video ProductionCreating a visually appealing corporate
video can be a daunting task. A corporate video must communicate what your
brand is all about, what unique value proposition your products or services
have to offer, why your company should be considered over competitors and how
you plan to deliver high quality services to the customers.
One might find it a challenging task to
create an awesome corporate video. With quality content, a few basic tools and
a modest budget, any business can create engaging, high quality corporate video
that will help businesses to build brand value and solidify relationship with
customers and prospects.
To help you create a stunning corporate
video, we’ve put together a list of tips to guide you through the process.
Decide a Purpose
and Find Stories Revolving Around It
Every corporate video has a different
purpose. Some videos are tailored to attract new customers while others to get
new employees. Some videos might sell products or promote a product while
others may be created to raise the brand awareness. Decide what your company
has to offer and how you can purpose it in a video.
You can showcase your products and customer
service to people through customer testimonials while employee testimonials can
be a powerful way to recruit new hires. Product overviews can help the
customers to learn more about the product and take informed purchasing
decisions. Explainer and How-To videos can be created to educate prospects or
customers. You can even try creating a short documentary about a client
showcasing your product.
Planning is the Key
If you really want to create a jaw-dropping
video, you need to plan the direction really well. Once you have figured out
the goal of the video, find out the resources needed, budget to be utilized and
timeline. But essentially, having a plan means considering what needs to be
done for the video, how it will be done and when it will be done.
You should not try to do this alone. It
requires a team to handle the video production process. You must hire a corporate video
production company to get the things done for you.
Find the Stories
that will Connect, Engage or Entertain your Audience
Not every story will attract your target
audience. Some are funnier, some are action-packed while some have more
emotional pull. You need to be clear on purpose of the video before finalizing
the storyline for your video. Creating video takes time and money. So, you need
to be bang on the story selection.
For Example: Testimonials from clients can
be really interesting and exciting when you are trying to promote product while
employee testimonials can come handy when you are trying to recruit.
Keep the video short and simple. Do not
overplay with the video elements.
Hire Professionals
to Ensure Quality Video Production
The quality of a corporate video must not
be compromised. Hiring professionals like “Peppy Production” will guarantee
decent video production. Peppy
Production can even handle just everything for you from concept to
post-production. A nicely created video can bring decent conversions.
Launch your Video
and Promote
You have created a stunning video for your
audience. There is no point hiding it from them. You can host it on platforms
like YouTube, Vimeo etc. As a result, your video will also become prominent on
Google Search. Promote your video on social media platforms. You can even run
social media campaigns to maximize the video reach.
Now, you know how to create a kickass video
that can appeal to the audience. Start brainstorming and producing the videos
to bring conversions and interactions. So, what’s your next big video idea?
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Created on Apr 29th 2019 04:40. Viewed 469 times.