Considering Bing ads for your business

by Roi Sutra Digital Marketing Strategist

The whole world may have come to a halt with the current pandemic that’s been going on for far too long. The following events have left the marketing world in a bit of turmoil. But like it’s said, “there is a rainbow after every storm.” Many agencies and experts have risen to this difficulty and converted it into an opportunity. The struggle to get most out of the current digital marketing scenario has changed the topography of online marketing for good and laid new structures for online media. Many well-known brands have already begun endorsing digital media when the online scenario had just started evolving. This has helped the companies boost their business and connect with new customers. Many major companies are investing in a Digital Ads expert to push through digital barriers and become a household name. There are many digital platforms that have reformed their tools to give a comprehensive approach to investors and how they connect with their audiences. A digital expert is an individual with a certain set of skills and an eye for marketing. This can include basic knowledge about SEO, managing PPC advertisements, and handling Social Media marketing, etc. Many such social media giants include Google, Facebook, Bing, Instagram, etc. All these have different approaches towards targeting the audience and how they allow different businesses to interact with the users.

One of the powerful search engines goes by the name of Bing. It has achieved a phenomenal number of users on a monthly basis. It claims to reach around 56 million unique searchers that were not reached on Google. Bing is different from Google’s algorithm due to its better device targeting options with performance grader. There are various benefits for advertisers considering investing in Bing such as advertisements offer better ad positions and cheaper costs per click due to the lack of competition. Bing also captures about 31% of the search market which makes it a powerful marketing channel that no investor should miss out on. Apart from that, Bing is also considered an excellent platform for advertising and marketing that has been achieving new milestones every now and then.

The latest one offers the demographics of users and enables you to search for a specific keyword accordingly. Bing Advertisings offers features and tools that help you segregate your audience by identifying their age bracket and gender for an efficient reach. Bing ads allow demographics-based targeting that lets Bing control gender and age demographics to see your search ads. Therefore, Bing ads experts claim that Ads on Bing are found to be in better positions than their Google counterparts with a higher CTR’s. This helps Bing attract high-quality traffic across different devices. You can also assign different campaigns to different time zones which will help your campaigns reach internationally through easier ads scheduling strategies. Many digital agencies have started hiring various professionals that can make use of all the features using Bing ads campaign accesses these options that allow you to swiftly change settings and make changes without the trouble to create a brand new campaign. Thus, it is highly recommended that you include Bing in your digital marketing strategies.