Components and Best Practices of Marketing Decks

by Alex U. Digital Marketing

A digital marketing pitch deck is a presentation prepared to explain a company's digital marketing strategies, services, and capabilities to possible clients or partners.

The purpose of the marketing pitch deck is to convince the audience that the company has the expertise, resources, and proven track record to actually execute digital marketing campaigns and push desired results for their business.

Components of a Digital Marketing Pitch Deck:

● Overview/Introduction - Brief background on your agency/company and key team members.

● Client/Project Summary - Outline the client's business, their goals, target audience, and main challenges they are facing.

● Marketing Audit (if applicable) - Analysis of the client's current marketing efforts, what's working, what's not, and opportunities for improvement.

● Proposed Digital Marketing Strategy - Detailed plan for how you will tackle the client's goals through various digital channels like SEO, PPC, social media, email, content marketing etc.

● Campaign Details - Specifics on the campaigns you recommend running, messaging, creative examples, targeting parameters etc.

● Projected Results - Forecasts on the potential metrics/KPIs you seek to achieve through the proposed plan.

● Investment/Pricing - Outline of costs and timeline for executing the strategy.

● Case Studies - Examples of successful past campaigns you've run for other clients to demonstrate your capabilities.

● Next Steps - Clear call-to-action on how to proceed if the client wants to move forward.

Best Practices:

● Before pitching to any client or prospect, make sure to personalize each deck.

● Use visuals like charts, graphics, creative mockups to make it engaging.

● Focus on sharing the "why" behind your suggestions, not just tactics.

● Highlight your expertise and what differentiates your agency.

● Keep it concise - avoid overcrowding slides with too much text.

● End with a strong call-to-action to continue the conversation.

● Practice your delivery and answers to likely questions.

Just keep in mind that a good marketing pitch deck tells an exciting story about how your company’s skills can help the client with their problems. The secret is to share your approach clearly while also adding in creative visuals.