Components of Digital Marketing

by Rudra S. Consultant

A report published by the Internet and Mobile Association of India (IAMAI) indicates that internet users in India are expected to double in number in the next five years. Businesses are ramping up their capabilities to leverage this digital transformation. In this ever-evolving world of shifting trends and consumer expectations, brands need a plus factor to thrive and grow. Digital marketing caters to businesses’ unique needs and helps them target consumers at specific stages of their buying journeys. There are numerous benefits which it can bring to businesses by being measurable and adaptive to consumer responses. Above all, digital marketing efforts are cost-effective and offer a high ROI.

According to Magnon Designory, one of the leading digital agencies in Delhi NCR, various aspects of digital marketing provide businesses with an edge and are essential for a robust digital presence. Here are some components that brands can focus on to enhance their marketing strategy.

Interactive Website

Is your website or application engaging enough? Does the UI/UX motivate the customers to browse through? Research suggests that more than 53% of users scroll and browse the internet through mobile compared to laptops and desktops. Thus, interactive and responsive designing of websites is the need of the hour. A UI/UX-friendly website can keep the user hooked even on their mobiles and prove to be a significant factor in controlling bounce rates and promoting consumer actions.

Search Engine Optimisation

Online search plays a substantial part in guiding website traffic and is often considered a door which connects your consumers to your enterprise. Ensuring that you stand out amongst your competitors is very important. SEO is a great tool to enhance brand visibility among competitors. It is an organic process where experts optimise the website in numerous ways to make the search engine crawlers recognise the site. It helps the consumers discover the brand at the initial stages of their consumer journey. Having an effective SEO strategy is another component of a flawless digital marketing strategy.

Email Marketing

Email marketing can aid in promoting products and services with the additional benefit of maintaining consumer relationships. Personal communication with the consumer adds value to the relationship. The tool is versatile in the sense that it advertises and educates the consumer about the brand and its product at the same time. Specialised content in the form of newsletters or articles can prove to be a great effort in keeping consumers engaged.

Influencer Marketing

In a world where consumers are well-informed and spoilt by choices, user-generated content which promotes the product or service is one of the most cost-effective ways to market the product. Over the years, content and collaborations with Micro or Nano influencers have garnered more views and engagement than celebrity influencers. Professional user-generated content (PUGC), is a non-salesy and organic way to connect with a niche or wide user base depending on the requirement of the campaign. Many brands are exploring the influencer space for streamlined targeting.

  Marketing Analysis

Top digital marketing agencies know the significance of analysis and ROI in marketing. One of the many benefits of digital marketing is that it makes it easier to analyse the key metrics of website traffic, display ads and clicks. A well-researched media buying plan can fetch better results and conversions. Marketing analysis helps businesses track a plethora of consumer actions making it easier to analyse and adapt the strategy according to the insights.

A 360-degree, grown-driven digital marketing strategy involves all or some of the mentioned aspects. Strategies made by experts ensure that all the components work in tandem to deliver the best results for businesses. Engaging a top digital marketing agency can help you reap great results. One can explore a wide option of agencies and choose the one which understands the needs of your business better. After all, it deserves the best digital agency in Delhi NCR.

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Created on Dec 6th 2022 23:04. Viewed 182 times.

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