Are We Ready for Tech in Hospitality: Guests Say Yes!

Tech development has brought lots of benefits to all industries, across all verticals. Modern customers are satisfied with the help provided by digital assistants, as well as with other features of tech software solutions that can make the purchasing process easier and improve the user experience. In essence, the business world has become more user-friendly.

Hospitality, in particular, has found great use for such digital assistants that are helpful for both companies and clients. And it’s easy to see why.

Modern users request the best service right here and right now. If a company can't provide a full service that enables users to finish all the processes within a few clicks or taps using their smartphones, the chances are that the users will find another company that can.

However, the latest tech has to be implemented correctly. We've prepared some tips to help you find the best use for tech solutions, increase profits, decrease efforts, and most importantly, to provide users with the best service and improve customer experience.

Robotic Process Automation (RPA)

Thanks to the development of Robotic Process Automation software solutions, hotel chains, restaurants, and other hospitality facilities can automate some repetitive tasks.

This worker-friendly solution can perform repetitive tasks instead of employees, providing them with the opportunity to invest their efforts in productive and creative work, and focus on more important tasks.

The automation of data management and other processes brings employers the opportunity to increase loyalty with clients, to redirect staff where their work will have a greater impact, to cut costs, and improve all business protocols.

Using artificial intelligence, RPA tools can collect valuable information, analyze and calculate these data, and most importantly, RPA can manage activities and monitor, report, and detect operational performance.

Moreover, automation of processes such as booking, scheduling, and availability checking, without human error, will attract more clients and enhance customer experience.

Chatbots, AI, ML, and NLP

The developers have found the best use of artificial intelligence in chatbots. Best AI chatbots can significantly improve all the processes and tasks in the hospitality industry, starting from the first contact between a brand and a customer to the process of funding.

Although these digital assistants have been available for a while, in the past few years, their application has become wider. Using the latest features such as machine learning and natural language processing, the best AI chatbots can handle lots of different activities. Machine learning enables your bot to learn over time from past interactions, while NLP gives them the power to become more human-like.

The implementation of the best AI chatbot will cut lots of costs and incredibly improve customer experience.

Why chatbots with the best AI?

24/7/365 availability – 24/7 availability is a crucial factor for success in the hospitality industry. If you can provide your clients with constant customer support, they'll return.

Live chat automation – Starting from welcome messages to providing all information on the client's demand, the best AI chatbot can communicate naturally.

Omni-channel presence – The best AI chatbot can communicate with potential clients over all platforms and channels, including SnatchApp, Web, Skype, Viber, Facebook Messenger, Slack, Twilio, Line, and many more.

Advanced customer support – The best AI chatbots can handle many customers at the same time, reducing the waiting time and providing the answers in real time.

IoT

Another smart tech solution that can improve hospitality is IoT. The internet of things will have a great impact on entire cities, but on a smaller scale, it can provide your clients with the opportunity to utilize smart IoT devices using a smartphone and a stable internet connection. Besides, hoteliers can automatically control heating, air conditioning, and other IoT devices that can fit into hotel rooms and apartments.

Futuristic hotels with IoT have already increased their efficiency, so there is no reason to avoid introducing smart apps and devices into your system. The only concerns are cyber-attacks, but that issue can be solved easily thanks to VPN apps.

The bottom line

The hospitality industry can grow faster than ever. These smart assistants can improve all aspects of your business. Nowadays, a company can stay competitive only if it can develop together with tech solutions. Introduce the latest available tech in your business and the results will amaze you. Remember, that’s the only way to stay ahead of the competition.