6 Ways To Use AI Chat To Generate Industry Leads

Let me be clear, the chat tool that you tried to implement in 2014 is now a thing of the past. Today, B2B websites are redefining the visitor experience by offering high-performance chatbots, based on Artificial Intelligence to get AI lead generation.

AI Chat: an effective marketing tool in the industry

The AI chatbot is conversational software to structure the process by mimicking human behaviors. If you don't have yours yet, it becomes urgent to look into the matter.

Chat for a better user experience

Chat adds real value to your B2B website, and the tools available to manufacturers make this technology no longer a "cool" feature, but an essential tool, because your prospects demand it!

But how does it work? How do you optimize it and how do you use it to generate business results, leads, sales opportunities, new customers, and new revenue from current customers? Here's how to generate leads with a chatbot in your industrial company.

1. Make the purchasing journey more fluid and personal

No one likes to fill out a form, yet this is how you interact with your leads today. Yet, many industrial companies allow you to interact with them live via chat and for almost anything.

Better yet, the interlocutor can give advice, redirect to additional resources, ask a few additional questions and thus qualify prospects.

2. Understand the intention of the B2B prospect

Any professional working in search engine optimization ( SEO ) knows that the pages on your site must provide visitors with what they are looking for if you want to rank high on Google.

And one of the best ways to tell if your visitors are finding what they're looking for is still to ask them. Did you find what you were looking for on this page? If the answer is "yes", you have a page that is well optimized for the user.

3. Accelerate long sales cycles in industry

In almost all cases, our industrial customers have long sales cycles. In response, at Nile we are looking for ways to speed up these processes and chat remains one of the best ways.

With a chat tool, you don't have to send emails to set up a date. Now your potential customers can chat directly with a sales representative, reducing the sales process by at least 25%.

4. Improve your customer experience and in particular your customer service

If you can provide your customers with faster responses and serve them faster, they are more likely to give you a positive review, share their experience, and collaborate with you longer and/or buy more.

5. Anticipate prospects' problems and answer their questions

Professionals are often alone when they encounter a problem. They have more questions and need more answers than ever before. In most cases, these people are looking for answers on the internet and on your website.

6. Generate leads but also qualify them!

A good chat marketing tool gives you the opportunity to make additional qualifications and define the best path forward for your prospects.

By qualifying them with the chat, you can qualify your interlocutor according to the problem, his company, his challenges, his position ... then accelerate the sales process