6 easy steps to get traffic on a new website

by The Yellow Coin PR Agency in Delhi

It’s easy to do SEO when you already have a website that has got a ton of backlinks; it’s easy to spend money on paid advertising when you’re an already established company. But what should you do if you’re just starting out with your website and how can you get that traffic? We consulted with some of the best PR agencies in Delhi to find out what steps can a budding start-up take in order to get traffic to their website. Let’s discuss these tactics in detail.

Partner with other content creators

Have you thought about co-hosting blog content? It includes collaborating with other people to create content on a similar topic. For example, you can do a joint webinar, joint podcast, interviews, or round-up posts. By partnering with other people, you’ll notice that they’ll promote the content and you’ll promote the content, so you’ll get double exposure. Now, you might be thinking if you don’t have traffic to begin with, why anyone would want to create content with you?

That’s right, which is why you conduct interviews. People are always thrilled about being interviewed and hardly ever say no to them. So when you publish the interview on your website, those people would share it, and this way you’ll get traffic on your website. Now it’s true that not all interviewees would share the content, but a large portion (in the vicinity of 30%-40%) would, especially if you email them and ask them to share.

Giveaways, contests or promotions

Reach out to other websites in your niche; offer them something that’s valuable to your audience and they’ll spread the word. When they do, you’ll get extra traffic. When you do giveaways, you get a ton of traffic and engagement and you can then leverage this traffic to keep your audience hooked. Whenever you’re doing giveaways, always make sure you collect people’s email addresses, because by doing so, whenever you publish any new content, you can call back on those people. This is one of the favourite marketing strategies used by the top PR firms in Delhi.

Push Notifications

It is one of the simplest ways to keep getting more and more traffic. Just think of it this way: if someone comes to your site, are they going to come back? Chances are, no! According to Google analytics, you’re among the lucky ones if three months down the road, even 1% of your audience comes back.

With push notifications, someone can subscribe to your site with just one click – without having to give any personal information or email address. When in the future you release any type of content, promotions, new features, etc, you can message them all at once and quickly get them back to your website.

Paid Ads

It’s okay if you don’t have a big budget: Google Adverts will often give you $50 to $100 in terms of free ads that you can use to get a quick boost in traffic. It’s true that those visitors may not turn into customers as you may not have enough time to run optimal campaigns, but it is a good start.

Guest Posting

This is something that the SEO companies in Delhi like to do a lot. You need to hit up some of the most popular guest contributors on popular blogs. Interact with them for a while, and once you’ve built a nice repertoire with them, you can ask them to introduce you to the editor of them blog. Now, since you’ll be introduced via a writer, the likelihood of you getting accepted would be much higher. Then you can write blogs there and create backlinks for your website.

Comment on other blogs in your industry

Now that doesn’t mean commenting things like, “good job”, or “nice post”. You need to give a detailed, valuable feedback regarding the post. Now when you comment on a blog, it asks for your name and your URL. In the URL section, give the link to your website. Now, when people will read your comment and find it valuable, they’d want to know more about you and click on your website link and you’ll eventually get traffic.