5 Top Features To Level Up Your B2b Ecommerce Site
by Liz Seyi Digital marketing manager1. Customer registration
One way in which B2B online stores differ from their B2C
counterparts is the crucial role of customer accounts. Frankly, it’s vital for
B2B purchases to be associated with specific customer accounts, so that the
store in question can provide benefits such as pricing based on the purchase
history of a particular account, and promotions and offers tailored to each
customer’s needs.
Having the infrastructure in place to get your B2B customers to
quickly and easily create an account with you could scarcely be more important.
2. On-site search and filters
There’s a tendency for many B2B retailers to offer a large
catalogue of products that are very similar to each other, save for certain
finer points of their specifications – think brand, size, and so on. This, in
turn, makes it crucial for B2B ecommerce stores to allow prospective purchasers
to rapidly narrow down the list of potential products to exactly the ones they
need.
The right on-site filter and advanced search options will help
your customers to do precisely this. That way, they won’t be forced to sift
through page after page after page of product listings.
3. Comprehensive product
specifications
When a business is looking to buy the items that it needs to
operate, it can’t risk ending up with the wrong product. Your B2B customers
will wish to make only the most informed purchasing decisions; this will need
to be reflected in the specification information you include on your product
pages.
Details in relation to each given product’s quality, safety and
dimensions will be especially imperative – as will anything else that makes the
item a suitable and attractive option compared to alternatives.
4. A real-time stock counter
Given that B2B customers routinely buy products in bulk, it’s
likely to be seriously useful to them if you have an up-to-the-minute stock
counter on each of your product pages.
Nor is a stock counter only good for keeping your customers
informed about availability, as when stock numbers run low, it will also instil
some urgency in them to buy from you. They might even end up buying the
particular item in a larger quantity than they were otherwise intending, to
ensure they don’t miss out.
5. Estimated delivery times and
order tracking
Businesses purchasing business essentials don’t just depend on
receiving the right quantity of product – they also
need to be confident of the items they’ve ordered arriving in good time.
After all, the customer may be planning to start using that
product the moment it arrives at their premises. Provide accurate estimated
delivery times and order tracking, then, to assure them that buying from your
store will be a good choice.
Whether your own brand is a B2B or B2C one, if you’re currently
comparing website design companies in the UK, we’re here to serve your needs
here at PENNInk Productions. We’re
all about putting together powerful ecommerce websites for businesses of all
manner of sizes. Why not email or call us today, on 020 8144 7931, for a more detailed
discussion of your requirements?
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Created on Jun 1st 2021 23:35. Viewed 178 times.