5 Tips For Businesses Trying To Reduce Costs Ahead Of Christmas - Shredded Paper
by Liz Seyi Digital marketing managerYes, we know; plenty of you will be more
than a little tired of hearing about the cost-of-living crisis. However, you
are probably much more tired of actually having to deal with it, and it seems
that the situation will get even worse for households and businesses before it
gets better.
On this backdrop, you may be looking to the
winter ahead, and contemplating that this upcoming Christmas will be a very
different proposition to recent Christmases.
Here, then, are some ideas for how to keep
your spending down as a business in the coming months, while still making the
most of the business opportunities this time of year represents.
Make sure your fulfilment processes are well-optimised
The need for your business to reduce costs
doesn’t mean you can ‘get ahead with’ allowing the quality of the customer’s
delivery experience to slide.
Indeed, if you don’t offer convenient
delivery options or your business has a reputation for taking weeks to process
product returns, those customers who are already hesitant over whether to
purchase a particular item from you, are likely to look to more ‘dependable’
stores.
Maintain strong communications with
customers
It can be easy at times to imagine that you
can only bolster the quality of your brand’s customer service by, in effect,
throwing money at it (for example, hiring more staff).
But that’s not always the case; good
old-fashioned openness and constant communication can also massively help
enhance the typical shopper’s perceptions of you when they purchase from you
this Christmas.
That principle applies whether you’re being
responsive to their email queries or phone calls, providing an informative
‘Frequently Asked Questions’ page on your website, or alerting them when the
price of a relevant product falls. After all, both customers and businesses
are struggling in this cost-of-living crisis, so both will appreciate the
help.
Order essential supplies early and in
bulk
As we touched on above, the cost-of-living
situation looks likely to get worse, instead of better, in the months
immediately to come. That’s all the more reason for your firm to buy its key
stock and supplies early, and in quantities that allow you to activate any
discounts your suppliers may be offering.
For example, here at Shredded-Paper.co.uk,
we have recently debuted our collections of Halloween and Christmas colour shredded paperfor 2022, with these papers being great for
all manner of purposes, including the packaging and protection of hampers and
gifts.
What’s more, we offer discount pricing on
orders of more than 50kg consisting of a single colour or mix, and provide free
UK mainland delivery as standard.
Adjust your online product ranges and
promos to reflect the cost-conscious environment
That email marketing campaign you might
have been running since practically before the cost-of-living crisis was even
heard of, might need to be refined or ditched if you’re using it to promote
offerings that your target audience can no longer afford or find
relevant.
Indeed, the whole way in which you present
your business to Christmas customers might need to be adjusted at this time.
Customers are increasingly looking for ‘safe bets’ instead of indulging
themselves, so you might also be proactive in suggesting affordable items to
them.
Be selective and informed about where you
cut back
Of course, reducing your business’s
spending in certain areas will probably look utterly unavoidable, partly
depending on just how bad the cost-of-living squeeze becomes. But it’s probably
ill-advised to take a ‘salami slice’ approach, whereby your firm’s expenditure in
all areas is lowered by the same percentages.
If at all possible, marketing is one thing
that you probably shouldn’t cut back on greatly, given that keeping up your
investment in it could help power your business’s growth through difficult
times. The same applies to those aspects where there could be an obviously
detrimental impact on the end service the customer receives, such as the
protective packaging you use for the items you deliver.
There you have it – just five ideas for how
your business can hopefully navigate the worst that the cost-of-living crisis
throws at it. And as we mentioned, great-value and high-quality Halloween and Christmas
colour shredded paper is available in our online store right now, ready for businesses up
and down the UK to take advantage of.
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Created on Aug 27th 2022 01:04. Viewed 174 times.