5 Steps Towards Creating An Impactful Pop-Up Restaurant - Sophie Wright Catering
by Liz Seyi Digital marketing managerThe fast popularisation in recent years of the
pop-up restaurant format really shouldn’t be a surprise. In an era in which
there is so much debate about how we can retain the vibrancy of our town
centres, pop-up eateries can play a big role in bringing a (quite literal)
freshness to what might otherwise seem unlikely spaces.
A pop-up restaurant could make a lot of sense
from the perspective of someone who is considering starting one, too. Pop-ups
aren’t associated with the same heavy overheads as more permanent eateries, and
they offer a lot of flexibility in terms of location. They can even enable you
to more tentatively start running a restaurant business, without the level of
commitment that a longer-term presence would represent.
Even better, if you make all the right moves, a
pop-up restaurant business could even generate a worthwhile income for you. So,
here are several key steps to take to help maximise your restaurant business’s
chances of success.
Determine a style, name, and theme for your
restaurant
Your answers to these questions will guide so
many of the other decisions you make on your pop-up restaurant – so, don’t be
afraid to start jotting down ideas, to see where your imagination takes
you.
You should be confident in your pop-up restaurant
having a concept that will genuinely fire the imaginations of passers-by. After
all, this will greatly impact on the theme of your restaurant, and the exact
dishes that you serve to customers.
Put together a business plan
Any business really requires a business plan. It
is a document that will set out the structure and approach of your business,
serving as a guide for you, and a showcase to potential investors, sponsors,
and lenders of your business as an attractive and viable concern.
Find the most suitable location
The location will be one of the most critical
factors in the success or failure of your pop-up restaurant. So, it shouldn’t
be a shock for you to learn that finding an appropriate location can be one of
the most challenging aspects of launching this type of business.
It might seem obvious to simply suggest you
establish your business in a location with plentiful footfall. But it is also
important to consider that a pop-up restaurant set in an outdoor location, for
instance, will offer a markedly different experience to one based inside an
existing indoor venue.
For these reasons, you will need to give careful
thought to the matter of location – including the ‘vibe’ to which you aspire
for your restaurant, and how you will obtain permission to use your favoured
space.
Secure the necessary licences, permits, and
insurance
There will almost certainly be some formalities
you need to go through, if you are to set up your pop-up restaurant in the
space you have picked out as the optimum one.
You can expect to need to obtain a business
licence, food service permit, and relevant insurance. The Food Standards Agency
provides further information on registering a food business in the UK.
Start assembling a compelling menu
The food itself will naturally always be ‘the
star’ of your pop-up restaurant. And if you have reached this stage of the
realisation of your eatery, you will hopefully have a good idea of its
gastronomic direction.
If, however, there is still some lingering
uncertainty in your head as to what kind of menu your pop-up restaurant will
have, you will need to ask yourself some tough questions. Those could include
in relation to where your ingredients will be sourced from, and to what extent
you might specialise, such as by only focusing on brunch, rather than
breakfast, lunch, and dinner.
With my own formidable track record in the
creation of captivating bespoke menus, if you would appreciate the expert
assistance I can bring to your pop-up restaurant catering,
I would be delighted to talk to you. Please do not hesitate to reach out to me
today, by calling 020 7924 6868 or completing and submitting my online enquiry form, for an
in-depth discussion.
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Created on Jul 16th 2022 03:06. Viewed 191 times.