4 reasons to switch to Magento M2

by Marsh Maxwell Web Digital Group

Growing customer expectations on the one hand, fragmented purchasing habits and increased competition on the other are factors that are changing the face of the e-Commerce landscape.

To remain competitive, companies must always be on the alert. They need to adapt and innovate frequently in new and often unpredictable ways. It is a challenge, but it is undeniable that opportunities also come with challenges. Companies that can offer customers unique, personalized and engaging shopping experiences will be rewarded with greater brand loyalty and greater customer lifetime value. To do this, it is essential to have stable bases from which to start to "scale" and be successful.

Magento 2 as an e-Commerce solution offers exactly that. Designed for these rapidly evolving times, the strength, scalability and modern architecture of Magento 2 allow you to implement unique shopping experiences with the maximum in terms of technical performance.

With this post we will take a look at how, the migration to Magento 2 can immediately benefit different areas of your business and we will see how to also incorporate a PIM solution in your migration to M2 that will have the power to increase your success.

1. More than just an update

If you are currently working on Magento 1 you may be tempted to think of migration as nothing more than a simple update with perhaps some new features. But it is much more than that!

Structurally Magento 2 is completely different: there is a stark contrast in how it can affect your company's performance. While M1 was primarily interested in the performance of your online store, Magento 2 represents more than a suite of solutions that includes multiple features. This allows a truly omnichannel approach so you can meet customers exactly where they are and in the way that suits them best.

So, whether you are a B2B store that tries to combine your online store with multiple warehouses and distribution centers or a B2C brand with the ambition to offer personalized interactions, Magento 2 can be your point of reference

 

2. Native features

One of the main benefits of migrating to Magento 2 is the vast number of features available natively, ready to use. These will provide your company with tools and flexibility to value your customers.

 

Ready-to-use features include key points such as Analytics , Merchandising , Checkout , Search , Order Management and much more, all of which are designed to meet your business needs. In addition, with Magento 2, you will have access to numerous extensions in the Magento Marketplace , more complete and subjected to checks to constantly guarantee high product quality.

3. Unrivaled Performance

If there is one thing that modern shoppers crave , it 's speed .

Pages with "slow" loading and poor performance cause users to abandon the site and unlikely to return in the future. Why should you linger when you can go to another site (perhaps from the competition) that has faster and perhaps more intuitive navigation?

Magento 2's global content delivery network and ad hoc secure Cloud infrastructure offer unmatched speed in the industry (50% faster than Magento 1) and is 99.99% SLA. This effectively means continuous and optimized trading performance for your site.

4. Improving the customer experience

We already know that keeping customers engaged and calm during each phase of the purchase process is a great challenge for any company. Fortunately, with Magento 2, there are native features that will allow you to deal with this problem too.

Here are some of the areas where Magento 2 is adapted to the (often demanding) needs of modern buyers:

Elasticsearch: Magento 2's powerful search engine is scalable horizontally and vertically, allowing customers to navigate through search results quickly and easily

 

Experiences:  responsive themes and the Page Builder allow you to easily create and modify sites and enrich them with content to offer engaging digital experiences

Check Out: the new two-step verification, the immediate purchase option and the integration with PayPal will offer your customers a quick and uninterrupted shopping experience, for higher conversions and regular customers.

Maximize the success of M2 migration with PIM

The main advantage of a PIM is that it consolidates, manages and improves all product information. The PIM allows you to collect data from all your sources, enrich it and then automatically publish it in the sales, digital marketing and digital channels. This means that thanks to PIM you have a single source of information on product information, which increases efficiency and clears errors in product data.

Read here – e-Commerce website design services.

 

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Created on Mar 11th 2020 14:42. Viewed 276 times.

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