4 Important Benefits of Having a Blog

by Jessica Gross Assignment Help Expert

The term ‘blog’ came from ‘web blog’.

Blogging included a personal web blog where a person journal about their day.

The extensive list of benefits has attracted a lot of people and has helped them turn out to be “bloggers.” Around 19 million bloggers are there in the world, and the maximum number of bloggers are women. Out of all of them, 2/3^rd blog via social networks, and the rest on blogging sites. The bloggers call their world as the blogosphere.

An entrepreneur who has been successful in establishing a business venture gives credit to blogging as well as it gains a lead generation by 67% over the others who are unaware of the impact of blogging. By creating a blog, you will be able to get more exposure via the internet. One of the ideas which you can give you success is becoming a professional essay writer. You can help the students by giving them the required services. The students at the graduate and the post-graduate level will be benefitted from your services, and thus, you will be able to build your identity over the internet.

If you have a blog on your website, then you can use it as a marketing tactic by creating content to increase the visibility of your business. It is like a marketing channel which helps in the growth of the business.

Let us discuss the benefits of having a blog:

1.      Helps in building potential clients-

Establishing an authority, i.e. expressing yourself as experts in the minds of your potential customers and clients. But how it can be achieved? For this, the content should be flawless, high quality, engaging and useful to the readers. It signifies that you hold the knowledge, the skills, and the ways in which you are able to answer the readers’ questions and fulfil their needs and doubts. This makes space in their head and highlights the benefits which they can reap by reading what you have written.

If we talk in a commercial manner, the blogs are more likely to reduce the commercial workload without selling less.

 

2.      Attracts more traffic to your website-

Out of three ways of getting more and new visitors to the site, blogging is the most productive and cost-effective method to appear on the Search Engine Result Page.

Uploading blogs regularly on the website forges ahead of the static content, such as “About us.” It is because the blogs tend to increase the opportunity to be found in search engines. The best thing is that the essence and the significance of the published blogs do not expire, and allow you to generate traffic for a long time.

Social Networks discovery is the other way to reach a new audience on social media platforms such as Facebook, Twitter, LinkedIn and many more.

 

3.      Quality content in blogging converts-

Conversion of the traffic into potential customers is the primary requirement and dream of a blogger. For achieving this, adding a call to action in the content is the trick. The result of the CTAs can be templates, checklist, free software tests, platform registration, downloadable papers, and many more. Any source of useful information which the readers utilize is willing to get more user engagement. As a result, it gets their contact information (Lead Management).

If you are planning to launch a new product, and aspire to get a large number of potential customers, then you need to do all these things collectively. It begins with generating quality content, including CTAs, capturing the leads, and send the leads to some relevant information.

 

4.      Long-term availability of the search engine-

What you upload in your blog or in the social media network, it remains there for long. The content itself gets positioned and generate traffic and contacts. As per the study carried out by Hubspot, it shows that old publications result in almost 90% of the contacts and 70% of the monthly traffic.

 

Hope the article has helped you to shed the ambivalent thoughts and has given you the direction, i.e. whether to opt to blog or not. Reading always help in almost all the walks of life and your dream of blogging will have it as stepping stone. So, read more and write more.

All the best!

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Created on Oct 12th 2018 07:01. Viewed 468 times.

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