What are the Benefits of Blog and What is a Blog Module?

by Simon Walker Web Developer

A blog is one of the very important factors for any website or eCommerce business. It helps the website/store owner to share news, product reviews and other updates with their audience and customers.

Some visible advantages of having a blog for your small business

Improve your visibility in the search engine result pages
Develop relationships with your customers
Help your customers in finding latest news and information about your niche
Create opportunities for sharing
Improve conversion rates
Facilitates valuable discussion
Learn about your products/services by customer's feedback

As a business owner, if you want to add a blog to your e-store, then you will easily get some best ready-made resources for it. For example, if your website/e-store is based on Magento then you can use the Magento MarketPlace to get extensions for blog related things. In the same way, if your business is based on PrestaShop, then you will easily get lots of best blog modules for PrestaShop MarketPlace.

In short, nowadays it is not hard to add a blog to your website as it was a few years back. These days, everything is ready made and there is nothing hard regarding this angle of your website.