3 Most Common Mistakes In Target Audience Analysisby SEO AIM POINT Digital Marketing Company in Bhopal
A target audience is a group of people associated
with a problem that your product can solve. Besides the problem, they have many
other things in common: generation, gender, place of stay, hobbies, and interests.
All this, taken together, makes up a portrait of the target audience.
You need to identify your target audience: without
it, you would not be able to set up efficient advertising, and thus, cannot
sell your product to those people who require it. But drawing up a portrait and
analyzing the target audience is a complicated method, and it is easy to make
mistakes that ultimately prevent sales.
We, as an institute for digital marketing training in Bhopal,
are going to present you with some common mistakes that many people often make
in analyzing their target audience. So, without wasting any time, let us have a
look at them in brief:
Mistake # 1 – Make a product, not solve customer
In business, the principal thing is not the product,
but the customers. But many people overlook it and first intensely work out
their product, and then launch it on the market and try to find a fitting
audience for that product. However, the task of the business is not to release
any product, but to solve the problem of customers and receive money for it.
This strategy will empower you to create a product that is needed in the
market, and not be left without customers.
Mistake # 2 – Thinking that all target audiences are
The target audience seems to be similar. But in
fact, internally it is split into different fragments: people are poorer and
richer, with different possibilities, goals, and needs. If you draw up a single
portrait of the target audience, you can easily miss individual groups. Even if
they are similar in some respects, they need different approaches: their
advertising, their communication strategy, their content on the blog, and
Mistake # 3 – Highlight too specific target audience
We, as an institute for digital
marketing training in Bhopal, would like to let you know that some companies go
too deep into details and define their target audience as follows:
“Our customer is Anya, 28 years old; a housewife who
sometimes works as a freelance copywriter. She has two children, 4 and 9 years
old, her husband is a programmer. Twice a year they travel to warm countries,
especially Thailand and Vietnam. They have a border collie. Anya loves to drink
hibiscus and watch the rain ...”
Rather, formulate a more general description and
incorporate only details that will affect the customer's buying decision. For
example, if you sell dog food, the breed of the pet may be relevant, but the
number and age of children, in this case, will be unnecessary.
Created on Jul 25th 2020 11:16. Viewed 661 times.