3 Easy Ways to Reduce Online Cart Abandonment Efficiently

One of the main challenges facing online business owners is shopping cart abandonment. Trillions of dollars are lost every year because clients do not complete the checkout process.

What is online cart abandonment? It happens when the clients add things to their online shopping cart, then quit before paying. And if you don't think your eCommerce store is a concern, then you might not know how much money you're leaving on your table.

Site abandonment is one of the main reasons that businesses struggle to make money online. It is relatively simple for visitors to abandon an online shopping cart. This is because 67.91% of all carts are abandoned on average. This means that 2 out of 3 people add items to their cart leave without taking their credit card. That's many chances missed and money wasted. There are ways to stop it or at least reduce site abandonment and even increase your conversion rate. 

First comes first: Your website should be appropriately optimized to offer the shopper a simple experience and streamlined experience once they are ready to complete the transaction. You can take some steps to ensure that your online shopping cart system is as effective as possible.

Don't Overlook Key Design Aspects

One of the first things you should do when designing your web page is to create a navigation bar. These navigation bars are usually at the top of the page, right next to your content, or the left, depending on your layout. Your navigation bar should provide your visitor with a convenient way to navigate between products and categories. 

A simple click on a link within your navigation bar will bring you to the relevant category or product in question. This is known as a "hot button." You want your prospects to be able to navigate the site freely while also guiding them through the purchase process without making them aware of the track you've laid out for them.

Another essential feature of your web page is your footer. The footer often gets overlooked because businesses and designers think it's more important to focus on the header. While it's true that more people see your heading and what's above the fold on your page, the visitors that do scroll down spend much longer viewing the content below the fold than they do with content above. In this sense, it plays a role in helping your shoppers make a final decision about whether or not to buy from you. 

Provide Fresh and Relevant Content

The content of your web page is also essential. A web page is typically only as good as its content, and it is in your best interest to keep your content fresh and exciting. When a shopper finds a site that doesn't have much information or where the content is exceptionally repetitive, your authority will be undermined. They'll likely turn elsewhere for what they're looking for. 

You should also make use of images to make your web page as appealing as possible. Pictures can help draw a visitor's attention and make them want to stay longer on your page. You can place images throughout the page to visually stimulate your readers. Use images within the text so that readers have an easy time reading your content. Include images related to your site's topic and include pictures that add value to the page itself. You don't want to overdo it either. In the digital world of oversaturated visuals, less is often more.

Bump Up Your SEO

Your content should also be SEO (search engine optimized) or SEO-friendly. This means that the keywords or keyphrases used within your content is as relevant to your target audience as possible. Search engines, such as Google and Yahoo!, look for relevancy, and the more relevant the keywords are, the higher the ranking they will have in search results.

If the keywords or key phrases you use are too generic, search engines may not pick them up, but if you're targeting a specific audience that uses your keywords or keyphrases, it makes sense to be SEO-friendly. The higher you come up on search engines, the more reliable and trust-worthy your prospects will think you are.

While these elements may help, it's still hard to determine why site abandonment is happening. But the fact of the matter is that these visitors are essential leads. Some companies offer solutions and strategies to retarget these leads and redirect them back to your website, which could provide valuable future information for you and your team.

In conclusion, you need to keep your web page fresh and exciting, provide relevant content, and include SEO-friendly keywords. Doing these three things consistently will increase your chances of getting a high ranking on search engine results pages.