How Shipping Costs Influences Your Shopping Cart Abandonment Rateby Stephanie Snyder Author & Freelance Writer
There are many reasons why site abandonment affects your business negatively. If you have never heard about it before, then you need to get informed.
Abandonment is simply when the visitor leaves your website after having visited it for less than 30 seconds. It’s often hard to determine what causes this, but you can figure it out with some troubleshooting and trial and error. To avoid losing your most valuable customers, you must be proactive in dealing with website abandonment. This means that you must have a plan in place to deal with unsatisfied visitors. First, I will list some typical solutions to site abandonment, but one, in particular, has proven to yield some great results. It’s important to keep these in mind when building your site or working with a designer:
Have a good design for your website. Make sure that your site looks user-friendly. If your visitors cannot navigate your website, they will not be interested in purchasing from you. When people come to your site, they expect a pleasant and appealing interface to explore. If your website is unappealing or does not provide what you promised in your advertisement, it could very well cause them to abandon your site. Thus, you must choose a design that is attractive enough to attract your visitors.
Though aesthetic isn’t all that goes into a practical design, your payment portal is probably the most important aspect. Users will often abandon carts if the payment process has too many steps or no option to only do guest checkout instead of creating an account. They want to spend the money, don’t make it difficult for them. Find a way to streamline the payment process.
Make your site secure. Since you have been receiving many online visitors, you need to ensure that your site is safe from hackers. Ensure that you use a secure server or host with strict rules on the use of passwords and confidential information. You can also employ a spam filter to help keep your site from being abused. Be sure that all your passwords and personal data are protected in case of unauthorized access.
Keep your site updated. You need to make your site up to date with the latest technology and trends. When you make your site up to date, you will create products that will appeal to current consumers. This will ensure that your visitors will feel comfortable returning to your website more often, which will ultimately increase your sales.
Give your site plenty of content. When people come to your site, they expect you to provide them with something useful. You need to make sure that your website contains valuable content so that they can keep coming back and revisit your site. If you do not provide engaging content, the chances are that they will only stay a day or two.
Offer discounts. Give your visitors a few freebies if they buy from you. You can also give them incentives such as discounts on services or products they want to purchase. This is a great way to keep building your email list and continue providing value to your prospects. This way, you can make them come back to your website more often.
The Fast and Effective Solution
Here’s the fast and effective solution to site abandonment and recapturing those valuable leads who are proven to be interested in your content and products: Direct Mail Retargeting. The software enables you to send sales letters directly to their home via snail mail by capturing the user’s IP address. It allows us to look at the specific pages of the customer’s online buying journey and send an automated personalized direct mail piece with the exact type of viewed products. It’s an efficient and optimized way to increase conversion rates based on real-time online data.
Direct mail has been one of the most successful ways to market for decades. Now that web users and spam blockers have made the banner and pop-up ads less powerful, mail continues to be a powerful way to reach customers.
So, you see, there are many reasons why site abandonment hurts your business. Not putting enough thought behind what is essentially your online store will reflect on the products you offer. If you want to get rid of this negative attitude, you need to improve your site’s quality and remember that first impressions make all the difference. Even still, smart strategies like direct mail retargeting afford you the opportunity of a second chance.
Created on Dec 4th 2020 15:15. Viewed 255 times.