10 tips for running an effective PR campaign

by The Yellow Coin PR Agency in Delhi

Running a PR campaign is no joke; given the ton of money that is spent in the process, it is only natural that you’ll expect substantial results. Let’s take a look at some of tips by the PR agencies in Delhi that you must follow in order to execute a successful PR campaign.

1. Set definite goals and metrics for success

Before you start the campaign, clearly define your objectives and your expectations. Do you want to tap into a new customer-base? Do you want to do marketing for a product? Do you want to improve or repair your image? This way, you’ll be able to better utilize your campaign.

2. Identify the audience

Before you decide what you want to say through PR firms in Delhi, decide whom you want to deliver that message to. Knowing the demographics of your target audience is important.

3. Pick the correct platform

After deciding your target audience, you need to find out the channel that is frequented most by your audience – is it social media, or is it mainstream media?

4. Be creative

Being blunt about your message isn’t going to serve you well. You need to package it in an appealing wrapping. For this, you can take help of PR agencies in Delhi or wherever your business is established at. PR firms in Delhi have a fleet of creative professionals, who are excellent at innovating out-of-the-box ideas that can influence your business positively.

5. Come up with a catchy press release

Writing press releases is one of the most crucial parts of good PR, but you can’t just go about writing any press release in a random manner. You need to follow a certain principle. Always make it a point to ensure that your press release doesn’t sound promotional. Pardon us for sounding crude, but no one cares about your business. People – your customers – care about the stories you tell about your business. So always strive to create a story angle for your press releases.

6. Approach the right channels

There are thousands of media portals out there, so once you have finished writing a sweeping press release, the next step is deciding where to pitch your story. This is where you need to conduct your research thoroughly and find out the media portals that are most relevant to your business. Imagine pitching a lifestyle story in a technical magazine. The embarrassment!

7. Bond with journalists

It’s like the old saying goes, “don’t bite the hand that feeds you.” Make it a point to maintain good relationships with journalists, even if you don’t like them personally. Try to keep personal separate from professional. You never know when and where an opportunity might come from, and the more journalists you have in your circle, the greater is the probability of you getting that opportunity.

8. Back linking

There’s a smart way of back linking in PR and it does not require you to spend anything. Once your story is featured in any blog and you come to know of it, you can approach that blog and mail them to add your link in their blog. Remember to not sound mean or ungrateful. Write something along the lines of the example given below.

Hi there,

I just read your blog and thoroughly enjoyed it. I would also like to thank you for mentioning <your business name etc.> here, and I would like to request to add a link <provide link to your website> in case your customers might be interested in knowing more about it.

Sincerely,

XYZ

9. Social Shares

Just like back linking, you can also ask publications to share tge article they’ve written about your business or your product on their social media handles. If the publishers have a huge following on social media, why not leverage it? Remember though to ask them for a share as soon as your article is published because things go stale really quickly on the social media.

10. Engage with your audience

Once your press release starts getting you traffic on your websites and social media handles, then you need to ensure that your audience wouldn’t leave you. Collect their emails, make them sign up for newsletters, ask them to activate push notifications etc. You need your customers to keep coming back to you, and for that you need to interact with them meaningfully.

If you follow these tips from the best PR companies in Delhi, your business will soar for sure!