Why Your Businesses Needs Social Media Presence?by Ratan Jha Digital Marketing Expert
From small local businesses to big multinational companies, all of them need social media presence. Let me remind you of the fact that more than three billion people are actively present on social media like Facebook, Twitter, etc. Even if you don’t have millions of followers, your active advertisement can bring a lot in return.
Instagram, Facebook, LinkedIn, Twitter, all platform contain a different type of crowd. People of all age use Facebook, Instagram is limited to youngsters mostly, LinkedIn has elite and knowledgeable people. Social media serves enough variety for marketers. There are Instagram Ads expert, LinkedIn Ads expert, Twitter Ads expert and Facebook Ads expert for effective marketing of the business.
- Increase Visibility
Big billboards are still in use but only big hoardings are not enough today. Ask yourself to whom do you want to show your ads and why? You cannot attract the customer without informing them about your product and services.
Before starting an advertisement define your needs well. If the business is already at height, decide at which stage you want to integrate new customers. What social media platform you need specifically.
- Reflect Confidence
When a customer reads an ad post or a piece of content about your business, he/she is more likely to browse your website. A rich profile on your site reflects the confidence of your business. It is an opportunity to leave the first impression on customers. Mention all the relevant details that a customer is looking for. Demonstrate your way of doing things; also describe the company’s vision because it develops authority in the mind of the user. Reflect your business values through your profile, highlight offers, and discounts.
- Be Authentic
On social media, people don’t want to follow fake things; a single post lacking originality can hamper your business.
Your ad post defines you so decide how you want to show your brand. How will it look? How will it sound? The tone of your post will define you, funny, casual, formal, friendly, or corporate type. on LinkedIn usually, people add serious posts in a well-defined corporate style. On Instagram addressing information can vary from funny to normal tone.
- Customer Involvement
Instagram, Facebook, and other media bring new features rapidly; using them could be very beneficial if you use it wisely. However you don’t need to do everything, you can choose to be sorted and play with certain things only. You can create engaging content, videos to constantly involve with your customers. Go on live chat sometimes; ask questions on Instagram, etc. These small gestures will create affinity with your customers which will add a boost to your business. You will get a clear idea about their taste and preferences, to better address them.
Let your customers feel you are listening to them and you are also eager to solve their query of any kind. Show them your responsive attitude. Track their comments, and complaints, try to respond quickly. Keep a positive attitude for any kind of problem; give them the assurance that things are solvable for you. Clear any misconception through private messages or public chats.
I hope by now you got the importance of the social media presence of your business.
Created on Nov 22nd 2019 00:57. Viewed 319 times.