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Importance of Social Media Ads Campaigns

by Ratan Jha Digital Marketing Expert

No matter how genuine your products and services are, it is foolish to ignore social media Ad campaigns. Social media campaigns on various platforms like Facebook, Instagram; Twitter is a part of a digital marketing strategy. As we know people spend most of their time on social media so chances to gather customers increase. Let me take you on a short tour to understand the importance of various social media ad campaigns.

  • Importance of Facebook Ads Campaign

We know how much time people spend on Facebook. People of nearly all types and ages spend a significant part of their day on Facebook. Undoubtedly, Facebook is a potential ground for targeting customers. Facebook advertising is awesome in itself; one can observe a significant increase in sales in a few days. No, this is not a myth; you can actually reach thousands of customers with the right marketing strategy. Not only this, you can easily track your success on conversion pixels.

Though Facebook Ads campaign setup is not a difficult task but if you want success in less time, you should probably hire a Facebook Ads expert.

  • Importance of Instagram Ads Campaign

Instagram is beyond breath-taking views and pictures. A smart marketer will never miss this platform.  It also has a considerable number of active users. Blogging and writing articles have a major role to play in digital marketing but images are important too. Images captivate people more successfully and one can easily reach thousands of people in less time.

Business on Instagram is a seamless experience. For the Instagram Ads campaign setup, you must have a Facebook account. You just have to select an objective in the ad manager of Instagram and the target audience. Fix the budget and you are ready to publish Ads.  Post feeds and stories frequently, avoid posting irrelevant stuff as this may hamper your business.

  • Importance of LinkedIn Campaign

Other than Facebook and Instagram Linkedin is also one of the advantageous social media platforms. It is comparatively easy to build connections here especially when your target is a professional audience. On this platform, you will wipe out teenagers, retired people, and people with low income. As advertising is all about delivering your message to the right audience, here you can narrow down your approach for specific targeting. In advertising, it is good to be specific.

You are already aware of the style and formats of ads on Facebook and Instagram but here you can explore more styles. You can leverage the opportunity of a unique way of advertising. LinkedIn Ads campaign setup is no different than the other setting processes.

By the end of this blog, you must have realized that social media is vital for business growth. Brand loyalty is the main driving factor for success. You cannot increase traffic with social media ads but also build a long-term relationship with your customers. The social media platform is also beneficial for a healthier customer- satisfaction. You can track the behavioral pattern and give personalized discount offers. I hope you enjoyed this short tour.


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About Ratan Jha Innovator   Digital Marketing Expert

12 connections, 0 recommendations, 55 honor points.
Joined APSense since, November 18th, 2019, From Delhi NCR, India.

Created on Nov 18th 2019 00:26. Viewed 614 times.

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