APSENSE SOCIAL BUSINESS NETWORK: HOW TO SUCCEED IN SOCIAL MEDIA PRESENCE?
All Apsense members: individuals & companies have
asked themselves the question, at some point, of the relevance of getting started on social
networks Through APSENSE PLATEFORME. A much
more complicated choice than you might think at first. A certain number of
members and companies will succeed in structuring their social media presence USING
APSENSE and thereby progress more calmly. But, fatally, there are
going to be two other kinds of less relevant behaviors that we find regularly:
those who go headlong with no preparation and those who, out of fear or
incomprehension, will never take the plunge. We will see that with a
little method and common sense it is not complicated to succeed in the social media presence of
your business .
First of all: what is employee advocacy? A
definition should be put on the concept to fully grasp its contours.
Behind this nebulous term hides the mobilization of the employees of a
company as ambassadors of the latter. Indeed, at the
time of all participatory, it is necessary to involve its employees in the
social presence of the company. If this phenomenon sometimes occurs
spontaneously, it can be the subject of a real strategy and a dedicated program
developed in conjunction with your entire social media
strategy . It is important to understand the commitment that this
represents for employees: they commit their image and their personal word to
the company, so this is not trivial!
Internet user anonymity is
often cited as a problem
with the presence of a business on
the web in general, and therefore on social networks at the same time. How
can we be sure that the person hiding behind a negative comment about our
company is not a dissatisfied competitor or former employee? Who says
presence on social networks also says special attention to his e-reputation . Be
aware that even if you are not there it will not prevent Internet users from
talking about your company. You might as well be there to control what is
The lack of control over one's image
One feedback that we meet regularly is
that companies do not want to go on social networks for reasons of poor control
of their reputation. The problem is the same as before. Whether or
not you are on social networks, your reputation will be played with or without you on
the web. By being in control of its social media
presence you can have control over some of the information circulating around
you and above all you can assert your right of reply. It's also a good way
to cut rumors or false information about your business.
The ignorance of social networks
Last but not least, some companies do not
want to be present on social networks because they do not understand or do not
control their operation. It is perhaps one of the most legitimate
obstacles that exists. Indeed, without knowledge of Facebook, Twitter,
LinkedIn and other platforms, social media can quickly become time-consuming
and expensive. It is important to learn social
media before you start using it, if only
to know where to go.
networks are a powerful vector for your business.
Now that we have seen the cons, let's try
to see the pros and you will see that they are far from negligible. Indeed,
they are powerful catalysts which, if used well, can allow you to reach your
objectives more easily. It is also a way to keep direct and easy contact
with your target which gives you significant business and image opportunities.
Potential business gains
Social selling, influence marketing,
traffic acquisition… There are many strategies to develop your business through
social networks! Well prepared and well guided by an experienced marketing
and communication service or a social media agency ,
you can quickly acquire a community of fans and use your networks as a lever to
increase your turnover. Thanks to advertising systems and ways of managing
your social accounts on a daily basis, you will be able to use this web
marketing lever within a complete digital strategy in perfect synergy with the
If you are a company looking for
particular profiles or if your recruitment needs are important, social networks
are a force not to be overlooked. As much a vector of image for
your company as a vector of notoriety, social networks will allow you to seduce potential candidates and
especially to highlight the strong points of your company. It is also a
great way to create synergies between your internal services for information
sharing. The HR component of social networks is very large and the
possibilities are numerous. We will come back to this in a future article, in
particular by mentioning employer brand issues.
To control your image
If most of the information is offered by
the company itself, you will be more likely to find out about it through one of
your communications. Thus, by controlling the flow of information you are
able to manage your company's e-reputation and cut short certain attacks. There
will no longer be room for other actors to speak ill of your company and, even
if this happens, if necessary you can easily make this information disappear
under a flood of other communications.