Why you should be exploring career opportunities in research

When people are considering career routes, research is sometimes overlooked. Despite offering satisfying and rewarding work, alongside attractive remuneration packages, people aren’t always aware of the varied career opportunities within the research industry.

In fact, every product, service or campaign began with a research team. Companies across all industries regularly outsource their research requirements prior to designing or developing a new product or service. Similarly, when taking a new item to market, companies will use research experts to determine how the product can be successfully advertised and marketed.

With research being such an integral part of product and service development, it offers a viable and enjoyable career for people with varying skills and qualifications. Depending on your experience, for example, you may want to consider a career in the following areas…

Accessing vital data

The increasing use of technology has led to changes in the way data is collected. While some companies still use focus groups and face-to-face interaction to collect data, information can also be gathered online or via SMS marketing.

While you may want the opportunity to interact with respondents and conduct data collection group meetings, if you’re invested in technology, you could specialise in new data collection methodologies. As businesses are always eager to improve the quality of their data, this could be an area which provides numerous rewards.

Research analysis

In order to be used effectively, the data gathered must be collated and analysed. This requires attention to detail and advanced analytical skills. Often, candidates have undertaken research qualifications before performing this role, although there is also the opportunity to learn new skills when working with a research company.

Accurate analysis of data is absolutely vital when it comes to delivering research results to companies, organisations and individuals. As this information will be used to develop new products, deliver new services and launch worldwide campaigns, the role can involve a large amount of responsibility.

Often, companies want to know how best to reach their target market, for example. Analysing the data collected will enable them to determine whether to invest in television advertising, radio ads, blog posts or even viral marketing.

Data presentation

Once data has been compiled and analysed, it must be presented to the client. In many cases, a graphic designer is used to deliver the information in an accessible way. Infographics, dedicated online portals and interactive web-based tools, for example, are all used to bring the data to life and enable clients to grasp the attitude of respondents.

Working within the research industry

At first glance, people may assume that the research sector is only suited to sombre, studious individuals who prefer to work alone. While people with these characteristics can certainly flourish in a research environment, the industry is far more varied than that.

Often, research professionals work in large teams and on vibrant, fast-paced campaigns. Working with global clients even provides the opportunity for travel, should this be on your career checklist.

Research PR for example, enables brands to determine if their current PR efforts are achieving satisfactory results. By understanding the public’s response to existing press and campaigns, companies can adapt subsequent marketing efforts and ensure that their PR is delivering the best possible results.

Furthermore, working within the research industry allows you to operate at the cutting-edge of industries and ensures you are involved in the design and development of the latest products and services. With many companies requiring B2C research before developing a product, you have the opportunity to effectively help shape the future and be involved in the creative process, perhaps months or years before a product comes to market.