Why We Must Go With White Hat SEO.

Initially, when we discuss Search Engine Optimization, we basically come across three kinds of SEO Techniques. White hat SEO, Grey hat SEO, and Black hat SEO. There is a fine line of difference between the three. And in this guide, we are going to discuss them: Let us understand their difference: Join the best Digital Marketing Institute In Delhi become a Google Certified Digital Marketer

WHITE HAT SEO

This one is an ethical way of optimizing a site, approved by Google. When it comes to ranking and everything, Google is the boss, hands down. One cannot make fool of Google for a longer time.

A FEW ESSENTIAL WHITE HAT ADVANTAGES

IT WORKS IN ACCORDANCE WITH SEARCH ENGINE ALGORITHMS

There is a certain set of rules Google has laid which tells how a site needs to be optimized. This is an ethical way of optimizing a site. Here, you don't manipulate Google and you work in accordance with Google's set of rules.

AUDIENCES

A company always does white hat SEO to provide up-to-date information to its users. And this is also the top priority of Google. Google always wants to provide precise information to its users. And white-hat SEO is always done to improve user experience.

IT IS NOT AN OVERNIGHT PROCESS

Strategies that follow Google's rules and creates a positive user experience. This is a long-term strategy. You cannot improve your site experience overnight. IT does take some time before you actually start seeing the desired results. 

Publishing relevant content, keyword optimization, natural links are some of the White hat SEO techniques.

BLACK HAT SEO

It is an unethical way of doing SEO. If the same meet the guidelines I am going to discuss next. Then, the same will be considered a black hat SEO.

IT WORKS OPPOSITE OF SEARCH ENGINE RULES

Black hat SEO always violates the rules of Google Algorithms. In other words, Black hat SEO is everything Google asks you not to do.

IT IS MANIPULATION

Where white hat SEO is all about improving the user's experience. Black hat SEO is all about manipulating Google in order to improve the ranking of the site. 

WINNING WITHOUT MUCH WORK

Black hat SEO is actually an easy win. You manipulate Google and can improve your ranking overnight. Whereas, in white hat SEO, the results might take some time and hard work. With the Black hat, you improve almost instantly. But keep in mind, you cannot fool Google for long. As soon as Google finds out your site will surely be penalized. 

Spinning content, keyword stuffing, cloaking, hidden links are some of the black hat techniques. 

WHITE HAT OR BLACK HAT- WHAT TO USE FOR YOUR BUSINESS?

Today customers are smart and so is Google. No-body can fool Google for a longer period of time. Google keeps updating its rankings every now and then. The only aim of Google is to provide precise information to its users. And when you are working for Google, you cannot fool it for long. 

How you will rank on Google is ultimately Google's decision. Google is the king of every online activity. And the best I can or any marketer would suggest you will be to always go with White hat SEO Techniques when optimizing a site. It can be a bit of time taking. But it's worth it trust me. 

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Created on Dec 26th 2019 02:42. Viewed 262 times.

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