Why Sellers Need to Seriously Consider Upscaling their nopCommerce Template Design

The initial phase of an online retail business consists of laying a solid foundation in the market. The core focus of new retailers is to launch their products with limited resources unless one can afford a more resonating start. Usually, brick and mortar store owners initially prefer to get their proceedings started without any extra glitter because it costs more. So one chooses a highly generic nopCommerce template design that somehow accommodates the requisite functionality to basically get the job done.

But once a retail store successfully withstands the early tremors, a generic setup isn’t simply good enough for rising demands. With a store getting more and more views, the last thing retailers would want is to give away the perception that their store is limited in appearance and capabilities. That is what lack of good design can do in the longer run. However, there are quite a few questions that arise from this scenario? Like:

What can be considered a “good” design?

Which particular design would fit best for my store?

Wouldn’t it be merely a “decorative” exercise taking away the attention of audiences?

You can hear numerous such questions asked by newbie retailers, with their own arguments for and against implementing any design measures, but the contemporary idea of an eCommerce website regards design as a make or break factor. Now let us answer these common queries one by one:

It is understood that the word “good” is nuanced, however in terms of eCommerce website design, here are some factors that definitely count as good:

1) Mobile-readiness: Mobile ready websites load faster, run as effectively on mobile devices and also hold the upper hand in search result rankings as compared to non-mobile ready eCommerce websites.  So here is the first box to be ticked, your nopCommerce template design should be at least mobile-friendly to be considered good from current standards.

2) Consistency: The layout, style and color schemes used in a design should complement each other and enhance the visibility of the content and products. An incorrect color combination can be difficult to endure for customers and overwhelm the displayed products, resulting in an undesirable user experience. The next takeaway for your nopCommerce website is to employ a consistent design.

3) Simple navigation: A well-designed eCommerce website can be easily navigated. Any visitor should be able to interact with your website without getting confused. Your website design must help find visitors what they need without spending a lot of time. A comprehensible navigation scheme is what you should be looking to implement with your eCommerce store.

As far as selecting a befitting design for a nopCommerce store goes, here is what you need to do:

l List the variety of functionalities you want on your eCommerce website.

l Select a few nopCommerce template designs that have provision to include your required functionalities.

l Conduct A/B testing with your website to find out which design performs better.

In order to make your selected design reflect your brand identity more properly, customization can be useful.

Coming to the final question as to whether design improvement has a merely ornamental significance for an eCommerce website, the answer is no. The use of design is integral to attracting the attention of audiences and improving business. Design changes have turned out to yield milestone results for various companies including eCommerce ones, not only improving the ROI aspect but also contributing to one’s brand image a great deal.

For any queries on eCommerce development and template customization, drop us a note at info@suntecindia.com