Here’s How ePublishing Services Can Open New Doors For You

With roughly 26 percent of American book consumers stating that they had, in fact, read an eBook in 2017, one thing’s for sure - eBooks or rather ePublishing is here to stay. Goes without saying, this doesn’t have to be the only reason why you take to it. Do it if you are a publisher or a software vendor. Or if you represent a library, a university, a corporation, or a technology company for that matter, one that could use interactive learning and dynamic multimedia solutions to its advantage. Do it for the very purpose of catering to the ever-changing requirements of your consumers, who, believe it or not, have already begun to change their reading habits, and are opting for different formats, eBooks included. Reasons galore. What’s yours?

Now, before you take your pick, do keep in mind that while jumping on the bandwagon is one thing, doing it all by yourself is another - you ought to be proficient in the latest ePublishing and HTML5 & CSS3 technologies, and at the same time ensure that you somehow reduce the time to market. Easier said than done, is it? Well, to some extent, yes. But not if you have an ePublishing service provider by your side, a good one of course. You can then, for instance, lay hands on interactive and media-rich content, get your files converted into another format, or make the most of DRM solutions - pretty much everything that could add value to your publishing value chain system in one way or the other.

The best part is that you are free to zero in on a rather specific set of services, in tandem with the industry you serve and the demographics you cater to. Say, if you are to roll out a couple of children’s eBooks over the coming months, you could benefit from what is commonly referred to as “fixed layout eBook conversion services.” Aimed at creating heavily-illustrated eBooks, these services make use of a pixel-specific page size, thereby giving you complete control over the layout of the images, the text you intend to include, and last but not least, all the other elements on the pages of your eBooks. Still not convinced? This would change your perception for good:

• With fixed layout conversion, you get to make your books far more interactive than their printed versions could ever be. Been meaning to include rich media content, animations (both 2D & 3D), music, puzzles, and quizzes in your books? Consider it done!

• How about the ability to zoom in or zoom out the entire page? Think that’s something your readers could use? Luckily for you, the fixed layout format does support full-page zoom. Win-win!

• Moving on, the said format also leaves room for narration overlays. So, if your readers would prefer seeing the words getting highlighted as they are narrated, all you need to do is to ask your service provider for synchronized audio narration. As easy as pie, wouldn’t you say?

Again, you are at the liberty to choose the services that resonate well with your target industry or the clientele you serve. On that note, you could very well go for eLearning, or educational eBook publishing solutions to be precise, if you are looking for tools for effective teaching, efficient administration and more importantly, richer learning. And guess what, you could be just about anyone - right from a corporate hotshot, looking forward to training employees, to an academician, teaching students in K-12 or a higher education institution. Again, ePublishing, or in this case, educational publishing, holds the key to making the content more interactive and engaging, increasing the chances of consumption.