Why On-Site Optimization Really Matters?

by Colorado Digital Experts COLORADO'S LEADING DIGITAL AGENCY

There are numerous factors on which Google decides which site will rank for a specific search query. SEO specialists are constantly trying to ensure they optimize their site properly. It is tough to achieve increased keywords rankings knowing the fact that there are over 200 ranking factors that can impact the visibility of a website. To work over every aspect might make you insane.

In this post we will discuss the top three on-page optimization factors that impact the ranking of a website.

1. Focus on Quality Content

We have heard about the fact that “Content is King.” SEO Content for Search Engine Optimization is important for all websites. It helps give your website visitors a more engaging experience and more information about who you are what you do and how you can help, but it also drives more traffic to your site increasing revenue. All site owners should not only be aware about the content represented on their site, but also about the content across the web that reflects their business image.

You can write the best content copy but if your context is not aligned with the theme of the topic that you are writing it is a waste. Context is the base of writing a content copy, with its help we can judge whether copy is good or bad. It may take you time to research and fully understand your audience but the payoff is worth it.

Tips for writing quality content:

Do proper research for your topic,
Ask questions and then answer them,
The reader should find the content copy informative.

2. Focus on Quality Backlinks

Backlinks are like digital thumb prints that show trust & relationship between one site owner to another. They display a connection between them. Those websites that have quality backlinks have higher probability of ranking higher in Google SERP.

Know how to get good backlinks for your site:

Get to know your site’s backlinks with tools like Ahrefs or Moz,
Build a relationship and make connections with websites that are relevant to your business domain,
3Remove the irrelevant junk backlinks.

3. Mobile UX

Mobile optimization is considered an important ranking factor. Google considers a responsive mobile friendly website one of the prime ranking factors. User experience continues to play a larger role in search. If a user does not find your website useful and responsive, then Google considers it as a negative factor and it may directly impact your ranking of keywords.

Ways to check site for Mobile UX:

Make use of mobile friendly tools to test the site for mobile friendliness,
Test your websites compatibility on various mobile devices like online emulators,
Make use of GTM (Google Tag Manager) to find out the interaction of website users.

Are you ready to claim the top spot in Google search results for your business? Get in touch with a Digital Experts in Colorado that can help you implement these best practices for your digital marketing, PPC campaigns and local SEO services. It’s time to rank your business website at the top of search engine results for your niche!