Of course, moving from an
organic social strategy to investing in paid social media can be scary. But if
you are looking to instantly reach a new and targeted audience, paid social
media advertising really works. Wondering why it is essential to have a paid
social media presence?
The number of social media
users worldwide is 3.484 billion as per the Global Digital Report 2019. The
world’s internet users spend 6 hours and 42 minutes online each day. These
figures show that social media is now a critical part of every marketing
strategy. If you are not utilizing this cost-effective resource, you are
missing out on the significant marketing opportunity.

How
Paid Social Works Best?
Social media ads help you
to target audiences which otherwise may not have seen your post while also
increasing product and brand awareness. For maximum social media advertising
effectiveness, you must know why people use social media and build strategies
around it. Some of the reasons people use social media are to entertain
themselves, deal with boredom, to socialize, and stay updated with current
affairs.
Platforms
for Paid Social Media Ads
All the major social networking
platforms offer advertising options with each one having different audiences
and serving different purposes. Make sure the platform you choose is the one
used by your target audience, and where you are consistent and comfortable in
building strategies. Amongst the various social media advertising platforms,
Facebook and Instagram have the most popularity amongst users.
Facebook
- When we talk about a
‘social network’, you automatically think of Facebook. It is a top choice for
many businesses as it provides a great platform for businesses to flourish and
target their paid social ads to their most likely customers. Facebook ads are
designed to help you achieve campaign objectives of building brand awareness,
boosting engagements, and creating online conversions.
You can target your
audience based on demographics, geography, and interests while estimating the
budget for pay per click. Facebook ads offer several paid promotional options:
- Photo
and Video Ads
- Stories
Ads
- Carousel
Ads
- Slideshow
Ads
- Collection
Ads
- Instant
Experience Ads
- Messenger
Ads
- Lead
Generation Ads
Instagram
- With more than one billion
active users on Instagram every month, this social media platform is great for
businesses to advertise. If you are planning to use Instagram for your paid
social campaigns, make sure your creatives are strong, as it is absolutely a
visual medium. As Facebook owns Instagram, this social network supports the
same campaign objectives and reflects some of the Facebook ad types:
- Photo
and Video Ads
- Carousel
Ads
- Collection
Ads
- Instagram
Stories Ads
Types
of Social Media Ads
Once you have chosen the
major platforms to advertise, how will you determine what types of ads work
best on them? Different platforms have different ways to advertise. Some of the
basic types of paid social media ads are as follows:
- Sponsored Posts - Use the tools to boost posts for more
visibility. If you are a local business, target geographically to reduce
accidental clicks and reach audiences who are likely to convert. Your posts
must highlight your best content and encourage people to click, like, comment
or share.
- Social Media Ads Placements
- Some platforms like
Facebook show your ads in various placements. Your ads may appear in a user’s
newsfeed with a small “sponsored” label, can be seen outside of the newsfeed,
or may appear on the platform’s affiliate websites. All the ways are equally
effective and great for brand awareness.
- Remarketing Paid Social - This digital marketing technique is
used to redirect previously visited users back to your site. A social media
platform places a cookie in the browser of your site visitors. When they come
back to the social media site, the ad invites them back to your site.
- Influencer Marketing - Look for the influencers who are
aligned with your brand, followed by your target customers, have a
significantly engaged following, can mention your brand, share your posts, and
take other actions on social media.
Benefits
of Paid Social Media Advertising
Whether you are looking for
visibility, engagement or sales, there are certain major advantages of using
paid social media advertising for your business.
- Implementing
a social media strategy is a great way to increase your brand recognition and
improve brand loyalty.
- Advertising
on social media can instantly amplify your brand visibility.
- Paid
social media advertising gives you complete control over who sees your ad.
- Social
media advertising is a cost-effective way to promote your business.
- Being
a networking and communication platform, you can interact with people and take
a personalized approach for better customer satisfaction.
- The
increased business visibility helps you to drive leads, more traffic, and
sales.
- Social
media is an ideal way to present your best content that integrates your
targeted keywords and help improve search engine rankings.
- Use
social media as a research tool to gather market insights and measure
conversions.
Want to get the most out of
your paid social media advertising in
Denver? Contact Colorado Digital
Experts today! We will help you use the right social media strategies for
your business growth.