Why Is It Important For Your Hotel To Use A Channel Management Software?

Hotel Technology is transforming the way people do business across the accommodation business. A Hotel Channel manager software systems have been improving the accommodation properties operation and increase its online presence. A hotel channel manager system plays a major role in managing inventory and rates across multiple online travel agent (OTA) sites.  

A hotel channel manager will help you to maximize bookings and increase revenue. If your accommodation property is not using a channel manager, chances are you will be left behind and your competitors gain the most motivated visitors from across the globe. This is the reason every property needs to invest in a hotel channel manager and we share few reasons why your hotel needs the help of a channel manager.

It will help you increase your revenue and online bookings

A recent report by skift finds there is 8% decrease in telephone booking while there is a 7% increase in online booking. By selecting a right hotel channel manager software you will be visible to right audience and this increases the chances of getting more bookings. Getting maximum booking out of all connected channels will automatically increase revenue.

Inventory and rate management

The only way to distribute and manage your hotel inventory and rates quickly is by using a hotel management software interfaced with a channel manager. When you link your channel manager and a hotel software will update and reflect your inventory and rates across all OTA’s straight away and the update from OTA is reflected back in Hotel PMS software immediately. The channel manager acts as a bridge between PMS and OTAs.

Unify your software systems

Any modern cloud based hotel channel manager can be easily integrated with a hotel PMS, CRS and RMS which allows you to have one complete system for all your hotel’s operation. Since all the systems are connected and inventory sync is happening in real time your cost of acquisition is low.

No more risk of overbookings and missed bookings

Over booking and missed booking are the major issues affecting hotel industry. The issues with manual errors are plenty and did you know this can put your business in risk. A channel manager automates the process of updating your availability, rates, and inventory updates in real-time and update your hotel software and OTA’s so guests can only book rooms that are actually available.

Explore new and profitable markets

Channel manager not only attracts profitable customers from across the world, Listing on an OTA will enable you to promote your hotel property to new market. Since you can get listed and manage multiple OTA’s you will be stay ahead of your competition. No matter how small is your property you can select relevant OTAs and explore new markets.

Improved efficiency in operations

Did you know the problem with updating inventory and rates across all the OTAs is a time consuming process. You can’t expect your staff to be proactive all the times and result is there might be a missed booking which you can’t avoid. The end result is your business suffer and you also irritate your guests so they don’t recommend you. To avoid all of this you will need to invest in a good channel manager and since there is no manual reservations and updating rates across multiple OTAs. Because of automation the level of operational efficiency is incredible. And this will free staff time which can be used to do more productive tasks. 

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Created on Dec 4th 2019 05:52. Viewed 307 times.

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