Every hospitality property has a peak season which they
anticipate. Amid this time, the greater part of their yearly revenue is made.
Most hotels nowadays endeavor to increase the number direct bookings amid the
peak period. This is their most direct approach to increasing their overall
revenue.
We are here to discuss a couple of practical things
hoteliers can do to maximize their booking and how to use a cloud
based Hotel management software to raise occupancy to previously unseen
levels.
The global hospitality industry was estimated to have made
around 550 billion US dollars in 2016. In any case, these numbers are growing
as global spending power increases and way of life needs for people change.
Staying aware of industry development isn't easy yet it can
be done if hotels figure out how to stay aware of their peak season.
Online Reviews
Nowadays, there is less and less work for travel agencies as
the cutting-edge, tech-savvy travelers deal with most things self. Present day tourists
want to make their own experience and are not hesitant to do hard research to make
it happen.
With regards to accommodation properties they have a
tendency to depend more on the personal experience of travelers who as of now
visited the property than commercials, brand story etc. Along these lines, they
will typically check various review sites, any testimonials, blogs or even
personal videos and photos of other people who remained at a specific property.
The best way to ensure great online review is to be active
in the online environment. Keeping online reviews positive and ratings near
five stars (no one gets an ideal score in the long haul) require a considerable
work measure and genuine care for the experience your guests have.
IT Improvement
Information Technology has become a major factor in
hospitality industry however most hotels are stills struggling to implement all
the technology expected to deal with various online channels they intend to
cover. Their work can be manual and redundant without necessary automation and,
therefore, prone to mistakes, issues with systems that don't incorporate well
with each other.
Pinpointing the correct software solutions and influencing a
timely investment before the peak season begins can encourage recognize and
convert more leads, raising revenue.
A cloud PMS may be an ideal solution for enable hotel to staff keep
up with booking coming in from various channels (OTAs, Brand Website, Google
Hotel Ads). The objective is to unify together all information and communication
in order to avoid booking overlaps, vacancy issues etc.
Picking the right cloud
based hotel software is in no way, shape or form a simple accomplishment
yet once you discover something that fits things a great deal less easily.
Pricing
While peak seasons don't fit inside a similar time span for
all hotels, every hotel is confronting fierce competition regardless of this.
Most customer choices are situated around the price they
have to pay to get a specific level of accommodation quality. They will
normally compare price of more than a few hotels that provide a similar quality
of service and go for the most affordable one.
Hotel revenue management is a major factor here. This piece
of management predicts consumer behavior; optimize availability and prices to
attract as many customers as possible. They will probably decrease the measure
of time rooms remain vacant but also to keep prices competitive.
Coordinate Booking
Boost
We've just said that immediate booking is the most desirable
booking outcome. The most direct way to improve the number of direct bookings is
to offer client benefits for doing this.
This can be accomplished through discounts on different
things (nourishment, drinks, discounts on future reservations, and so forth),
complimentary things (dinners, spa treatments, experiences, and so on.) or some
other benefits that suits your business model.
Through these incentives you are not just achieving your
goal of raising the number of direct booking, you are also likewise enhancing
customer loyalty.
These are in no way, every one of the strategies
you can use to enhance peak season revenue. In any case, these four things will
help you achieve new potential leads, manage them appropriately, optimize your vacancy
/ occupancy ratio and enhance your brands image. We trust you have a lucrative
season!