Why Digital Marketing is Crucial—No Matter the Size of Your Business

by Sriram Swaroop CFO Of Adhuntt Media

This isn't the 90s anymore. We live in such a competitive world that if you don't adapt, you literally die out. This same goes for brands as well/ it is very easy to say "I've been running my business for ten years without the internet, and you know what, I don't need it!" If you are one of those people you are doing a really risky move. You are potentially endangering your business because of this. It may make you wonder why you need to adapt because you have been playing by your rules all this time. Why now? Why do I need to change now?

I get it. As a brand owner, you are not the kind of person who plays by the rules of others. let's look at this from another perspective. It's not "change" - It's adaptation. That is a whole another ball game. You are still playing by your rules just that the platform on the internet. Many small businesses don't realize how much of a change digital marketing can bring about in their business. Even some of the most informed brand owners have their doubts on the subtleties of this new way of life on the internet. Let us have a look at why you need digital marketing too.

Competition

Coming back to our initial point and I believe, the most important one - competition. There is nothing that drives a brand to better height s that some healthy competition. No, I'm not talking about the kind that pulls illegal aces up their sleeves against their enemies( as much as fun as it sounds) to kill of each other in the process. I'm talking healthy competition. You see your peer exploring all this uncharted territory out there on the internet and you actually see him gaining profits. What, you are going to say no to profits now? It's kind of hard to say to profits. So you jump in too. As a small business owner, one of the best ways to set your brand image in your locality is through the proper social media strategies. You can hold contents and showcase the winners on your Instagram - I'm just spitballing ideas at the top of my head but you get the drift. There is so much to be done if you know what you are doing.

I'm going to go off tangent here for a bit but this is a very important note. If you are a small business that has been running for a few generations, we totally understand that you could give two whistles about the whole marketing on the internet business. You just want to focus on your product and serve your customers right. I get it, this is why you need a marketer( you really hate that word don't you) who get you. A funnel that projects you, your attitude and your vision onto the world of social media and the internet. Adhuntt could be your funnel. We love tranfering your vibe, your energy and your passion for your brand right there into the cybersphere.

It Costs Less

Hey, you didn't know this, did you? See, technology ain't so bad after all. Instead of spending your hard-earned money on one-page ads on the newspaper - which is going to cost you an arm and a limb, here's all the other stuff you could do. Let's say you are the local bbq joint. Through digital marketing you could:

Build your SEO so that anyone who googles "best bbq place near me" gets you on top.

Run a Facebook ad about your latest new discount.

Post live updates about the eating contest you are hosting this Saturday on Instagram.

There are a lot of things you could do and a lot of these things are mind-blowingly cheaper that the newspaper ad. You are going to love the kinds of customers joining in on your adventure. You can still be old school in the internet age. Be old school in your ways, through the way you serve your customers - not by abandoning technology wholeheartedly.

Personalization

You know every customer is different. Keeping up with their changing tastes and likes is kind of hard. But as a businessman, it is what you like about your brand too. You like knowing more about the evolving needs of your prime audience. the thing with retro forms of marketing is that it is just a one-way street. You just pummel out ad after ad in this push-based marketing strategy without even considering what your customer thinks about you. Digital marketing is different. If your customer doesn't like what you're doing, don't worry you are going to hear from him. Customer relationships have never been more important.

This is why you also have to understand how certain levels of understanding are necessary for today's industry. It is a two-way street now. Use your customers' raw unfiltered ideas, you get to remodel your brand to something better and more viable. Personalize it and spice it up to make your customer loyal

Final Words

I hope this article has exposed you to a few ways why you shouldn't avoid digital marketing like the plague no matter how small your business. You need to keep up with the times to enjoy the benefits. Let's get it all started and get the conversation going here. Let me know whats the biggest thing that stopping you from entering the world of internet marketing. Drop down all your thought in the comments below and I'll get back to you as soon as possible. Until next time, Ciao!

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