How a Single Guest Blog skyrocketed a Brand - Learn How!

by Sriram Swaroop CFO Of Adhuntt Media

If you have been treading in the lands digital marketing for a while, you must know a thing or two about Guest Blogging. A small chat with an SEO expert will let you know something - how important guest blogging is to your branding game. There are a lot of established digital marketers out there. These brands have been in the game for decades and have made their mark. Their blogs are read by millions are a knowledge tree for many of the leading brands. Having a featured post on such a place can boost the value of your brand heavily.

One of the biggest driving points for this particular method's success is how targeted your audience is. You can guess the kind of people who read through entire blogs and articles. These are not just window shoppers. They know what they want and are learners, trying to find out the perfect marketer to fit their brand. Such people offer high value and are not to be missed. If your blog manages to quench their thirst and offers solutions to their branding problems, there are two things that spontaneously strike their brain!

->Oh, I've finally found a solution to my problem. Now I can go ahead and fix this if I find the right person.

->This writer really knows what he is talking about. Their business seems to be more than capable of handling my brand - Let me check out their website to see what they are all about.

Such satisfied readers are your primary target. Now that you know how guest blogging is going to help your brand, there is only one thing you should worry about. How to write articles that actually interest your audience without sounding like a cheap self-promoting amateur.

Find Your Niche

Bloggers and their readers are a very different kind of people. They have very specific interests and are not interested in the general noise of the crowd. Readers invest time in articles and don't judge the book by its cover. This means that the first thing that attracts them is the quality. One of our clients for AdHuntt was an upcoming Plant Nursery that specializes in selling herbs with medicinal value. They are very passionate about what they do and this is why we spent time interviewing them and getting to know their visions and values. A close to heart bonding with them resonated a good vibe that leads to understanding the intricacies of plants and their delicately beautiful nature.

Capturing this passion along with content that actually helps the reader, is what worked for our guest blog.

People were so psyched to learn about the cheap and growable alternatives for chemicals and wanted to know where to buy there plants and herbs. The backlinks to our client's website skyrocketed and there was a big boost to their sales. All of this just by one single guest post.

Never again will you underestimate the power of good guest blogging! Now let's learn a few tips on why this worked. Why this particular post was successful and worked while some of our initial ones didn't click so well.

We weren't trying hard to sell any product!

Customers can sense cheap shameless self-promotion like a shark can smell blood in the water. It drives them crazy and in a few seconds, they question the authenticity of the blog. This one little thought is enough for any customer to stop reading and try somewhere else. Remember this - Chisel it down somewhere on a piece of rock and hold it while you sleep - Guest Blogs are NOT ADS!

Guest Blogging is an art. You first have to understand that your readers have no interest in your brand. They are here for solutions to their problems. Every brand is different. They face different problems. Some might have issues with their social media tactics and other with their distribution system. Find out a website that suits your need first. Suppose you want to write a unique blog about SEO, somewhere like Hubspot or Moz can help. You don't want to write about the Top 10 video games of 2018 there. Save that for IGN. Once you have nailed down that part, it is time you did intense research.

Go into hiding and shut the doors. Learn all about the topic and its ins and outs. Hear out different perspectives and explore some of your own. Once you have got this down right, it is the next step - writing it out. Be to the point an make sure that every sentence adds value. But then you don't want to bore your readers either. Keep it chill and interesting. Make controversial statements - not for the sake of it - but if you really believe in that idea and have facts to back them up - go ahead. And most of all don't try to sell people the product all along the way.

Our Blog Complimented Their Website

The presentation is key. Formatting is your friend. You don't want your readers to think you wrote the entire blog on Notepad.exe! Go ahead and spice it up. Use them bolds and italics in places that demand importance. Use Headings and subheadings generously and try to keep the entire vibe of your work easy and fun.

Easy and fun doesn't mean that you talk about puppies and rainbows all the way! Go ahead and blow your reader's mind away with mind-boggling statistics. Charts and graphs tell stories that hundreds of words cant. Make sure to quote the source of all the statistics that you use.

Usually, well-ranked websites are proud of their design. They have got a pre-made color scheme and font family that goes well with their vision and culture. While guest blogging, make sure that your document is made in the same way. Once you have that done and dusted you can move onto the next part - Infographics. Well, designed infographics get so much attention. You could go viral just in a few hours if your infographic is original and well made. A good tool to get you started in Canva. Go ahead an login. The site offers loads of functionality for free.

Last Words

Make sure that your readers get to share what they think about it too. Keep an eye out on the comment section and interact with them in a friendly way. Don't worry about all that backlink fuss and traffic issues right now. People who love your article are going to visit you anyway. Just Make sure that your graphics have your watermark on them and you leave a link to your website at the end.

This has been a brief 101 on guest blogging. I hope you gained some insights on this topic. I would love to know what you think about them - so go ahead and let me hear them out in the comment section. Some of our experts at Adhuntt can help you out on learning the intricacies of the art if you are interested. And hey guys, what do you want me to write my next article on! Let me know, this has been fun. Until next time, Ciao!

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