5 Creative Ways to Use Business Phone Numbers for Marketing

by Maggie F. Marketing & Communications

Are your current marketing strategies not working well enough? It may be time, then, to experiment with other strategies to up your game and increase brand visibility. Let’s look at five ways you can use business phone numbers as a marketing tool.

Create a Local Presence

Business phone numbers are contact points between you and potential prospects. And so, they work as a means of not only providing support but also getting new clients. A cloud-based communication-solution provider can help you secure various local numbers across states and countries. With these virtual business phone numbers, you can expand outside of your own physical space and interact with potential customers in new markets. A local number makes you seem physically closer and makes you much more accessible than an international or unknown number. And, in most cases, you can even advertise in local directories and increase your company’s presence further.

Personalize with Vanity Numbers

Running a business does not have to be all serious. You can have a little fun but in a way that supports it. Vanity numbers from a virtual phone service provider like Global Call Forwarding can add some spunk to the image of your organization. Vanity numbers are numbers with easy-to-remember patterns or letters inserted within a phone number. Think: 1-800-JEWELRY or 866-333-3333. You can advertise your company name here or a promotion or more. Such numbers attract attention because they are different and stand out from the crowd. When viewers see this number on a billboard or a social media post, they’ll pay more attention to it and remember it better than a regular one. This is an option worth considering.

Social Media Marketing and Click-to-Call Ads

If your enterprise doesn’t have a digital persona yet, then you are in trouble and way behind the game. Social media marketing is highly potent and effective right now. Open accounts on various social platforms and use the available advertising tools to promote your posts and reach a wider audience.

Additionally, you can create “click-to-call” (CTC) ads or add a “call” button to your profile and posts. This way, users checking your profile or posts will have an easy way to contact you. You can also create CTC ads on Google via Google Ads. Through this option, when mobile users are searching for services similar to yours, your ad appears above the search results with a CTC button. They can click the button immediately to call you and make a business connection. It is highly important to cut down on obstacles between you and potential customers. Make it easier for them to contact you.

Call Tracking Campaigns

Another tactic that marketers are using lately is call tracking. This involves getting data on who is calling your business, where are they calling from, where they interacted with your brand, and so on. Based on this information, you can identify which marketing strategies are successful and which still need work.

For example, you can purchase different business numbers and then spread them across a variety of marketing platforms. Have a few local numbers for new markets you want to target across different states and advertise them in those areas. Have a toll free number for customers from all over the country and maybe promote that on your website. And then, use some numbers on your social media and ad campaigns. When calls come in, you will know where they are pulling customers from and you can either increase those marketing efforts or strengthen the weaker ones.

You can also use call tracking to understand the preferences of your target customer base. Where do they shop for services like yours? When, what times and days, do they prefer talking on the phone? Would an SMS plan attract more prospects? And so on.

Boost Sales with Your Business Number

Trial and error, that’s been the way of perfecting things for years. With marketing, you need to constantly try new methods until you find one that is working for you and bringing the desired outcome. Try these tips and see how your target customer base responds to it. And if all goes well, your business number will be pulling in new clients by the hour!