Why Beverage Coasters Are The Best Promotional Tools

Posted by Sonocopaper Boards
1
Mar 1, 2017
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You may not realize it yet, but beverage coasters can be the best promotional products you can ever use. Especially if you’re in the hospitality industry, they add more value to your business than you can ever imagine.

Beverage Coasters in the Hospitality Field

Beverage coasters are always a hit in any hotel, motel or inn. People don’t just sleep in these places – they meet up with friends at the lounge or have a few drinks by the pool. A lot of guests probably have nightcaps in their rooms, too.

No matter where you go, there will be drinks dripping moisture all around, unless you have beverage coasters to take care of every drop of water coming from those glasses or bottles. What’s great about these coasters is the fact that you can personalize them to bear the name or logo of the hotel. If there’s a special occasion being hosted, you can even have unique coasters made bearing the title of the event or perhaps the person the event is honoring. They can also bear the mark of event sponsors.

Coasters in the Food and Beverage Business


This much is evident, of course. Food and beverage establishments will always have drinks flowing all around. What’s interesting is the fact that a lot of businesses miss out on the marketing potential being offered here. After all, these coasters are not just useful – they can promote brand and businesses pretty well, too.
Every single time a customer raises his glass, he catches a glimpse of whatever is written there. And in that tenth of a second, you could make your mark.

Coasters in Other Industries


Guess what – even if you don’t own a restaurant, hotel, or anything related to that, beverage coasters can still play a huge role. Every business hosts an event or two sometimes, which, again, brings up the need for beverage coasters. Instead of just concentrating on posters, table centerpieces and stage backdrops, might as well think about using personalized beverage coasters as well.

You can even use these as giveaways if you want. After all, everybody has a few drinks at home. For sure, they would find the need for coasters when they have guests over, or when they want to throw a simple house party. If you have those coasters designed well, nobody can resist using them.

That’s the reality of things. No matter what kind of brand you’re hoping to promote, these specialized coasters could always play a pivotal role. Regardless of whether you’re going to use them in day-to-day operations or during seasonal events, they are the perfect example of functionality and design rolled into a single product.
Contact Sonoco Paperboard Specialties now and look at all the possibilities these coasters can open up for you.
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