What Pulpboard Coasters Can Do?

Pulpboard coasters may not seem like much for ordinary people eating a meal at their favorite restaurant, or grabbing a couple of beers with their friends. After all, these beer mats have become such a common sight in any family restaurant, lounge or bar that their importance isn’t really thought about.
 
But what do these beer mats really do for you?
 
What It Does for Customers

Pulpboard coasters make the surface in front of every customer cleaner and dryer. Can you imagine having water dripping off the edge of the table and onto your favorite dress or pair of pants? That’s definitely not something that anyone would want to happen. With the use of coasters, each customer will have something to absorb the moisture from their glasses, keeping things dry.

What It Does for Business Owners

If you own a restaurant, lounge, bar, or any similar business, you probably pay attention to the smallest of details. This includes maintenance of your furniture, especially your tabletops. But with white rings all over your wooden surfaces, your establishment could give off that vibe that it’s not being taken cared of properly. This is what beer mats can prevent.

What It Does for Brand Marketing

Regardless if you’re the business owner or a supplier of the drinks or food that the establishment serves, those small beer mats can actually make a huge impact on your numbers. With manufacturers who allow you to personalize your beer mats, like Sonoco Paperboard Specialties, you can have your business name, logo, or tagline splashed across its surface. You can even promote upcoming events through these coasters.

Sure, some think that people don’t really pay attention to these pieces of pulpboards in front of them. But you know what? That’s not true.

When you pass by a random poster every single day, you may not notice what it says or what it’s about. But when anybody asks you about an event or a brand that the poster promotes, you would probably know exactly what to say. This is an effective form of mind conditioning for brand recall, the same concept that you can apply to beer mats.

Each time a patron picks up their beer, they glance at that mat. When they set their glass on the table, they also catch a glimpse of what’s on that coaster. They may not realize it, but the number of times they glance at that promotional material in a span of a few hours would be enough for what’s written on it to be embedded in their brain. And the moment they see your logo elsewhere, they’ll recognize it and know what the brand is all about, just because of that small and seemingly unimportant piece of board.