How Beverage Coasters Can Change Your Marketing Strategy?

The great thing about marketing is that there are so many tools that you can use to market your brand, product or service. Sometimes, it’s amazing how marketing can take on so many forms, using the oddest and simplest of things to make an impact to a specific audience.
 
One such tool that proves to be quite effective are beverage coasters.

Beverage coasters offer something that no other marketing tool can give. Its power is so discreet, you may not even realize that its magic is already working. A simple logo, a catchy tagline, the right use of a brand’s official colors – all these contribute to the silent appeal that this marketing approach has.

You may now start to wonder – what does the beverage coaster have to do with anything?

Here is a very important question that would make you think about what a huge impact these coasters actually have on your brand marketing:

How many times does a person grab their glass and put them down again?

Each time a person grabs their glass, they catch a glimpse of the coaster. Each time they put it down, they take a peek at it again to make sure that the glass falls right back where it’s supposed to. Irrelevant? Not at all. Those small glances, when done frequently enough in an entire night or even in a span of just a few hours, help in conditioning the customer’s mind. This short peeks are enough to embed the logo, colors, or name of any brand, that the next time a customer sees anything related to it, they’ll end up thinking about the name you’re promoting.

This single question can change anybody’s perspective on brand marketing with the use of such coasters. It’s the same concept used by billboards, posters, and other marketing paraphernalia. The eyes may only catch a glimpse a few times, but those few times are enough to commit a specific brand into memory.

Find quality beverage coasters that you can customize to fit your brand philosophy. It could focus on the brand itself, or a specific product. You can even promote an event or use it to make a very important announcement. It’s such a small piece of material, but offers a truckload of opportunities in return. You can even have every customer keep it and take it home. This way, they would always have a small piece that reminds them of your brand long after they have left the bar, restaurant, or event venue where they got it.

Get in touch with Sonoco Paperboard Specialties and find out how you can use personalized beverage coasters to market your brand, product or service and stat experiencing the amazing results that it brings.