Who can Benefit from a PPC Campaign?

That little ad users see on the side of the page, or the text-based ad next to a Google search results page...That's a pay-per-click ad generated by the keywords the user searched for in his quest to find a specific item. The right combination of keywords and ad placement can lead to increased website traffic and sales for many business owners.

Who should use PPC Campaigns?

Everyone, but it is a great way for small business owners to start a large audience of potential customers. Pay-per-click ad campaigns are paid advertising that pops up on websites and search engine results. If the ad is relevant enough to what people are searching for they click on the ad to go to the website selling that product or service. PPC ads don't guarantee a sale to the customer, but they do help drive a lot of potential customers to a specific website.

Anyone with something to sell can use a PPC campaign to raise awareness and increase the likelihood of a sale. There are many who can benefit from using this type of advertising.

·eStores

·Consulting businesses and services

·Businesses with real world locations

·Product sellers on sites like eBay, Amazon, and Etsy

·Major corporations

The PPC campaign is best for reaching customers who use the internet and are likely to shop for products online. However, it can also be used to let customers know about local businesses with the addition of geographic keywords and encourage them to visit the business website.

What are Keywords and Campaigns?

Advertising of any kind seems complicated when its first brought up, but PPC is not. A PPC campaign is the advertising that a business owner sets up with a marketer. Campaigns run ads for a specific length of time and may use several different ad groups. These groups are just different individual ads, maybe they are text based or maybe they are banners and images, that are focused on a core audience. Ad groups are also tied to specific keywords that potential customers may enter into a search engine when looking for a product.

Where Do I Get Started?

Google Ads is one of the biggest advertisers out there as campaigns are tied to Google search results. This service also allows businesses to advertise on other people's websites with banners at the top of their pages.

A savvy internet user can start a simple PPC campaign using a Google account. However, an SEO marketing agency will be more experienced at setting up campaigns, as well as researching targeted keywords, defining the core audience and creating ads that are going to appeal.

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