The Importance of a Mobile-friendly Website
Recent changes in the digital marketing community have made a mobile-friendly website an absolute necessity for any business hoping to compete successfully for a share of the Internet profit pie. Without a website that provides mobile device users with a seamless browsing experience, your company stands to lose fifty percent or more of all potential customers looking for your products and services online. Adding insult to injury, these prospects will most likely end up doing business with one of your competitors who do have a properly optimized mobile-friendly web presence. Here’s why.
More Than Half of all Online Searches Originate from a Mobile Device
Mobile has finally overtaken desktop computers as the leading tool for accessing the Internet. Over fifty percent of the 100 billion searches conducted every month on the Google search engine are now being made on a mobile device. Impressive as those figures are, they don’t even include searches made on devices such as tablets with a screen size of six inches or more.
So What’s the Problem with My Website?
When mobile search users land on a non-mobile-friendly website, they typically have a difficult time navigating their way around to find the information they came for. When a site is only shrunken down to fit a smaller screen:
• Response buttons may be too small or too close together to comfortably access
• Web pages might have to be scrolled horizontally to read the text
• Images may not even load properly
Mobile users, especially those accessing the Internet on-the-go, tend to have little patience with a bad website experience – and will quickly bounce off an unfriendly site and resume their search for a business more in tune with their special requirements. Websites with high bounce rates will quickly find themselves losing search ranking to those sites that provide a good mobile experience.
How Google Punishes Unfriendly Websites
Google knows that mobile searchers expect a responsive website that caters to their particular needs, and may even go to another search engine that can deliver mobile-friendly search results. For this reason, Google is now tagging mobile-friendly sites in the search results for the benefit of mobile device users and has begun to drop unfriendly sites from the mobile search results altogether.
More Than Half of all Online Searches Originate from a Mobile Device
Mobile has finally overtaken desktop computers as the leading tool for accessing the Internet. Over fifty percent of the 100 billion searches conducted every month on the Google search engine are now being made on a mobile device. Impressive as those figures are, they don’t even include searches made on devices such as tablets with a screen size of six inches or more.
So What’s the Problem with My Website?
When mobile search users land on a non-mobile-friendly website, they typically have a difficult time navigating their way around to find the information they came for. When a site is only shrunken down to fit a smaller screen:
• Response buttons may be too small or too close together to comfortably access
• Web pages might have to be scrolled horizontally to read the text
• Images may not even load properly
Mobile users, especially those accessing the Internet on-the-go, tend to have little patience with a bad website experience – and will quickly bounce off an unfriendly site and resume their search for a business more in tune with their special requirements. Websites with high bounce rates will quickly find themselves losing search ranking to those sites that provide a good mobile experience.
How Google Punishes Unfriendly Websites
Google knows that mobile searchers expect a responsive website that caters to their particular needs, and may even go to another search engine that can deliver mobile-friendly search results. For this reason, Google is now tagging mobile-friendly sites in the search results for the benefit of mobile device users and has begun to drop unfriendly sites from the mobile search results altogether.
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