Which Type of Online Marketing Is Most Effective?

by Kevin Smith Author

In the 21st Century, "marketing" has become synonymous with "online marketing"; if you're not marketing online, you're not really marketing at all. The vast majority of your consumers are online, so it's important that you're putting your company in front of those consumers as often as possible. But online marketing is a beast with many heads, and it can be difficult to know where to begin. Here are a few of the different types of online marketing to help you decide which will be the most effective for your business.

Search Engine Optimization

Search engine optimization (SEO) is a cornerstone of any good online marketing campaign. It lays the foundation for the rest of your marketing efforts by helping your website to rank well in search engine results pages (SERPs). Most other aspects of online marketing tie back into these efforts.

SEO focuses on optimizing the content on your website and across the internet for certain search phrases that relate to your company's services. So, if you own a cupcake shop in Scranton, you want to be on the first page of results when someone searches for "Scranton cupcake shop." It takes a lot of time and effort to see results from an SEO campaign, and it can be difficult to measure the true impact of this type of marketing. However, if you can look at it as a long-term investment you'll see a significant increase in your clicks.

Social Media Marketing

More often than not, millennial consumers will turn to social media when looking for suggestions about businesses and products. So, having a social media presence is an important aspect of online marketing. It allows you to connect with your consumer base and cultivate followers that can turn into paying customers. Additionally, it gives you a platform on which to build a reputation as an expert in your industry.

However, most businesses only report a 48% ROI on their social media efforts. This doesn't necessarily mean it's not worth your time. More likely, they're just not approaching it the right way. If you really want to see an ROI on this investment, work with advertising agencies in West Palm Beach, FL.

Email Marketing

For a while, many people thought email marketing was outdated. But really, it was just getting a makeover. Now, targeted email campaigns--ones using cultivated list of willing subscribers--are some of the most effective online marketing tools available to you.

According to an eMarketer study, the average ROI for an email marketing campaign is 122%, which is 4 times higher than any other digital marketing channel. So, contact advertising agencies in West Palm Beach, FL, and get started on cultivating a subscriber list, because statistics show this will get you the most bang for your marketing buck.