Is marketing online on Instagram really effective for sales?

Marketing online on Instagram is one of social networks that attracts many businesses who want to promote their products/services. Instagram, along with Facebook and Zalo, are the top social networks which are most used in Vietnam. There are 38% of more than 600 people aged 18-39 interviewed by Asia Plus said they use Instagram, especially young people. They use this app to follow celebrities and update the latest trend. Therefore, if you are a small and medium enterprise that needs more interaction to young consumers, using Instagram for marketing online will be a good option.

The reasons Instagram is predicted to be effective marketing online

Each social network has different structure and features. So what are the strengths, weaknesses and what role does Instagram play in marketing online compared to other social networks like Facebook, Twitter or Zalo?

Marketing online on Instagram focuses on images and photos

Instagram originally is an application which stores and shares pictures. Unlike Facebook, Twitter or any other social networks, all activities on Instagram begin with sharing images and photos. For many people, Instagram is no different than a photo album, where they can store and share all their moments in life. Therefore, when deciding to do marketing online on Instagram, you should invest in the image array. A successful marketer is whom can turn his Instagram account into an attractive catalog or brochure of his brand or business.

Instagram develops many features that are good for marketing online

Not only focusing on image segmentation, Instagram is also very creative as it continuously adds many different functions to make your photos posting easier, more interesting and more logical. Now there are a lot of Instagram features that you can apply to your marketing online campaign. Some of the hottest features will be shown below:

• Instagram Stories (images automatically disappear after 24 hours, but you can still store them long) and a lot of effects included.

• IGTV (Instagram's own video channel)

• Multiple Images (posted many pictures in the same post)

• Shoppable Posts (tagged product name, price and do not link to image)

Short caption will make marketing online successful

In the technological age of the throne, everyday life is extremely hasty, especially in urban areas. The reality is that people are afraid to read, especially reading too many words. Instagram fixes that very well because the caption under each image is limited by the number of characters. This helps you to control the length of your marketing online article.

If you do not know how to advertise your products/services effectively and still save money, contact Markdao Agency Vietnam to help you with professional marketing online:

Address: 14 Phan Ton, Da Kao Ward, District 1, Ho Chi Minh City

Hotline 24/7: +84 28 71 09 90 90

Email: bonjour@markdao.com.vn