when was the last time you performed content audit in your websiteby D2D websitesmarketing Digital Marketing Agency Most content makers are so focused on creating new content that they forget their existing content. We ask you " When was the last time you performed the content audit on your website.?
Don't worry. We'll help you out. You are not alone.
Let us tell you why you need to audit your content?
Reason 1: Goals
Are you gaining any ROI from the content you've produced? You won't know unless you measure your content's performed and track it through regular audits
Reason 2: Staleness
Your content can become stale or even outdated over time. Don't Beat yourself up, though, Stale content isn't always your fault. you may just need to add a little extra spice to it to adapt to the times.
Reasons 3: Know Whats working
content audit helps us to know which content is working and which content is not!
It helps us to determine which content our audience is liking and which not.
Do you want to make your own content audit?
Follow a step by step guide to conducting a content audit.
Step1: GENERATE A LIST OF ALL YOUR CONTENT
Step2: RETRIEVE METRICS, AND CATEGORIZE CONTENT
Step3: CREATE AN IN-DEPTH READER/CUSTOMER PROFILE
Step4: CONDUCTING "GAP" ANALYSIS
Step5: CREATE YOUR NEW CONTENT STRATEGY
Created on Mar 14th 2020 06:18. Viewed 206 times.
No comment, be the first to comment.